5 years ago, I was randomly asked to write social media for a luxury skincare brand. Besides my own social media, I had never written social media for a business.
But I quickly realized that the reason this person asked me to take this on, was because she knew that I know how to tell a story.
She knew that I know how to tell a story on brand for specific audiences, because I had a history of developing and producing movies that are very brand specific.
She also knew that I know how to take something boring or formulaic and turn it into a relatable story that emotionally connects with the audience (not that skincare is boring 😊).
And she knew that I know how to tell stories that sell, because I’ve helped tell dozens of stories that have sold worldwide.
Storytelling is about connecting on a human level, inspiring action, and creating lasting impressions.
So if you find your messaging falling flat, and you feel like you’re speaking to the sound of crickets…
Here are 5 tips for harnessing the power of storytelling to help your business stand out in a crowded market:
🎈 Be transparent. Share stories that are real, authentic, and even vulnerable. The best brands I know basically have honest conversations with their customers and aren’t afraid of letting their blemishes show.
🎈Do some character building. You not only need to know who you are, inside and out…but you need to know your ideal customer inside and out. What are your dreams, goals, desires, fears, and challenges? And what are theirs? What does your ideal customer care about? What’s their daily lifestyle like?
Knowing your characters inside and out will help you relate to your ideal customer.
🎈Start with a hook. Capture your audience’s attention from the get-go. But remember to be click-worthy and not click-baity.
🎈Conflict and resolution. Every compelling story has a problem that needs to be resolved. What are the challenges that led you to where you are? What about the challenges that have brought your customer to you? And what’s the solution?
🎈Be clear about your values. Your values are what’s going to leave a lasting impression and keep you in the game for the long run. Root your values into your story, and make sure they’re clear as you tell your story.
And believe me...when you harness the power of storytelling, there is no way your copywriting will ever be boring.
Are you harnessing the power of storytelling to strengthen your community and help your brand stand out in a crowded market?
DM if you’d like to work together on telling your brand’s story, your customer’s story, and your product’s story.