Every year during Women's History Month and on International Women’s Day, we celebrate women’s achievements, push for equity, and commit to supporting women in business and leadership. But beyond the hashtags and slogans, are we really changing the stories that hold women back and amplifying those that move us forward?
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Storytelling isn’t just about what we say. It’s about whose voices we center, whose experiences we elevate, and what narratives we challenge or reinforce.

Women’s voices—especially in business—are powerful forces for cultural change. The real challenge isn’t whether we speak, but whether we listen, support, and shift the narratives that shape opportunity, leadership, and success.

As a culture-changing business owner or brand leader, your messaging has the power to shape beliefs, challenge biases, and inspire change. Being a Truth Teller isn’t just about ethics—it’s a strategic move that builds trust, credibility, and lasting connections with your audience.

​Here’s why...

I recently watched the Netflix documentary White Hot: The Rise and Fall of Abercrombie & Fitch, and it highlights an issue that many corporations still face. How do you make sure that you create an inclusive brand that is genuine and not tone deaf?