When I was working for an independent film studio, a big part of my job was giving notes on scripts and providing creative feedback during production. Many notes were about meeting buyer expectations and demands. So, I learned quickly how to write on brand and the difference between storytelling for art's sake and storytelling for commercial marketability.
One of my biggest pet peeves was whenever I'd see character descriptions like "Sexy Asian Woman" or when I'd constantly read stories about women in distress. Why are we always in distress? I'm tired of being in distress!
It was here that I really understood where the power of words began, and why after law school my gut told me not to practice as an attorney but to follow the path where I knew I could make a cultural difference in the world.
So a small flame lit up inside me and wherever I could, I would make changes to the scripts to make them more authentic, often smiling to myself because no one would ever really know the work I was doing, but it felt like I was on a secret little mission.
Where are we headed? 🚂
Our destination is a world and society that operates on empathy, positivity, and equity.
Where we value each other as humans. Where we celebrate our differences and recognize our similarities. Where we live as stewards of this earth that we temporarily make our lives on. Where we are unafraid to improve communication with one another when challenges arise. AND where we each get to own and tell our own stories.
To get there, we operate four different story platforms:
Our main and busiest platforms are 1 & 2. So if you're looking for marketing support or script consultation, schedule a call now before you miss the next train!