Meet the Station Master & Chief Storyteller 🚂
Hello, I'm Justine Wentzell-Chang - Mama, Eldest Daughter, Activist, and storyteller on a mission.
In a classic daughter of immigrants story, I went to law school and that combined with my global and multi-lingual background should've led to life as an international spy...or at least a human rights attorney. Instead, I was swayed by a life of glitz and rhinestones and decided to pursue a career in country music (I wanted to be an artist manager and build global artist brands!).
In Nashville, I learned a lot about songwriting, the music business, and the branding of artists. But life in the country was a little too slow for this Angeleno, so I moved back to L.A (native Tongva land) and dove deep into film and television. I developed and produced numerous movies that sold globally to platforms like Netflix, Hulu, and Disney Channel, just to name a few. I even made use of my law degree and became a master dealmaker.
Being able to utilize my natural left/right brain led me to discover my own entrepreneurial instincts as I developed a track record for elevating brands through new business relationships and opportunities. Emphasis on relationships, because I learned that the best way to grow is to treat people like people—not business transactions.
But my passion for storytelling remained the core driving force in my career, and in an unexpected twist, all of this led me to realizing my childhood dream of being a writer…only in ways I never imagined.
And two things gave me further clarity on my purpose, vision, and mission. As I learned to get comfy in my own Chinese American identity, I knew that I wanted to keep helping other AAPI and BIPOC creatives and entrepreneurs create and direct our own narrative. For too long, our identity, our stories, and our culture have been hijacked, distorted, demonized, and fetishized...and this can no longer stand.
Then when I became a mother, I realized the true superpower it is being a mother (at least for many of us). If you want something done, moms will get it done. Moms and eldest daughters. So I knew that especially as a copywriter and brand storyteller, I wanted to support other mamapreneurs, because when you lift up mothers, you lift up ENTIRE communities.
Now, word by word and story by story, I am working with purpose-driven BIPOC + woman-owned businesses on telling stories that are shifting and reshaping their corners of the world. Whether I’m writing a Christmas movie for Hallmark Channel, website copy for phenomenal female entrepreneur, or a holiday campaign for a new beauty brand rooted in history, culture, and innovation…together we are ensuring a more positive and thoughtful world through authentic and empathetic storytelling.
Hopefully my parents will forgive me for not practicing law (even though I still keep my license)!
As Margaret Atwood once said, "A word after a word after a word is power."
And I want to use that power to heal humanity.
In Nashville, I learned a lot about songwriting, the music business, and the branding of artists. But life in the country was a little too slow for this Angeleno, so I moved back to L.A (native Tongva land) and dove deep into film and television. I developed and produced numerous movies that sold globally to platforms like Netflix, Hulu, and Disney Channel, just to name a few. I even made use of my law degree and became a master dealmaker.
Being able to utilize my natural left/right brain led me to discover my own entrepreneurial instincts as I developed a track record for elevating brands through new business relationships and opportunities. Emphasis on relationships, because I learned that the best way to grow is to treat people like people—not business transactions.
But my passion for storytelling remained the core driving force in my career, and in an unexpected twist, all of this led me to realizing my childhood dream of being a writer…only in ways I never imagined.
And two things gave me further clarity on my purpose, vision, and mission. As I learned to get comfy in my own Chinese American identity, I knew that I wanted to keep helping other AAPI and BIPOC creatives and entrepreneurs create and direct our own narrative. For too long, our identity, our stories, and our culture have been hijacked, distorted, demonized, and fetishized...and this can no longer stand.
Then when I became a mother, I realized the true superpower it is being a mother (at least for many of us). If you want something done, moms will get it done. Moms and eldest daughters. So I knew that especially as a copywriter and brand storyteller, I wanted to support other mamapreneurs, because when you lift up mothers, you lift up ENTIRE communities.
Now, word by word and story by story, I am working with purpose-driven BIPOC + woman-owned businesses on telling stories that are shifting and reshaping their corners of the world. Whether I’m writing a Christmas movie for Hallmark Channel, website copy for phenomenal female entrepreneur, or a holiday campaign for a new beauty brand rooted in history, culture, and innovation…together we are ensuring a more positive and thoughtful world through authentic and empathetic storytelling.
Hopefully my parents will forgive me for not practicing law (even though I still keep my license)!
As Margaret Atwood once said, "A word after a word after a word is power."
And I want to use that power to heal humanity.
Thank you.
Thank you for taking the time to visit my station, and I look forward to working with you on sharing your story, whether it's through copywriting, brand development, or script consultation. Please have a look around the "Platforms" to find what you're looking for and feel free to drop me a note or any questions upon your "Departure."
