Hello, I'm Justine Wentzell-Chang and I’m a storyteller on a mission.
Red Balloon Station is a creative station for storytelling services that help brands and creatives use their words strategically and meaningfully to ensure positive impact on people, planet, and culture.
In a classic daughter of immigrants story, I went to law school and that combined with my global and multi-lingual background should've led to life as an international spy...or at least a human rights attorney. Instead, I was swayed by a life of glitz and rhinestones and decided to pursue a career in country music (I wanted to be an artist manager and build global artist brands!).
In Nashville, I learned a lot about songwriting, the music business, and the branding of artists. But life in the country was a little too slow for this Angeleno, so I moved back to L.A. and dove deep into film and television. I developed and produced numerous movies that sold globally to platforms like Netflix and Disney Channel, just to name a couple. I even made use of my law degree and became a master dealmaker.
Being able to utilize my natural left/right brain led me to discover my own entrepreneurial instincts as I developed a track record for elevating brands through new business relationships and opportunities.
Emphasis on relationships, because I learned that the best way to grow is to treat people like people—not business transactions. Being transparent, empathetic, and working with the mission to elevate all players is how we fruitfully achieve our goals.
In an unexpected twist, all of this led me to realizing my childhood dream of being a writer…only in ways I never imagined.
Now, word by word and story by story, I am working with brands on telling stories that are shifting and reshaping their corners of the world. Whether I’m writing a Christmas movie for Hallmark Channel, website copy for an earth-friendly detergent, or a holiday campaign for a new beauty brand rooted in history, culture, and innovation…together we are ensuring a more positive and thoughtful world.
Hopefully my parents will forgive me for not practicing law (even though I still keep my license)!
Margaret Atwood once said, "A word after a word after a word is power."
And I love finding the power in words, and helping others find the power in their words to make a positive impact on people, planet, and culture.
Thank you for taking the time to visit my station, and I look forward to working with you on sharing your story, whether it's through copywriting, brand development, or script consultation. Please have a look around the "Platforms" to find what you're looking for and feel free to drop me a note or any questions upon your "Departure."
Check out my personal blog!