Meet the Station Master & Chief Story Wizard 🚂
Hello, I'm Justine Wentzell-Chang - Mama, Eldest Daughter, Activist, and storyteller on a mission.
In a classic daughter-of-immigrants story, I went to law school, and that—combined with my global and multilingual background--should've led to life as an international spy...or at least a human rights attorney. Instead, I was swayed by a life of glitz and rhinestones and decided to pursue a career in country music (I wanted to be an artist manager and build global artist brands!).
In Nashville, I learned a lot about songwriting, the music business, and the branding of artists. But life in the country was a little too slow for this Angeleno, so I moved back to L.A. (native Tongva land) and dove deep into film and television. I developed and produced numerous movies that sold globally to platforms like Netflix, Hulu, and Disney Channel. I even made use of my law degree and became a master dealmaker.
Being able to utilize my natural left/right brain led me to discover my own entrepreneurial instincts as I developed a track record for elevating brands through new business relationships and opportunities. Emphasis on relationships, because I learned that the best way to grow is to treat people like people—not business transactions.
But my passion for storytelling remained the core driving force in my career, and in an unexpected twist, all of this led me to realize my childhood dream of being a writer…only in ways I never imagined.
Owning my identity as a Chinese American woman, a woman of the global majority, gave me clarity: I wanted to help BIPOC, and especially Women of Color creatives and entrepreneurs, reclaim and direct our own narratives. Too often, our stories have been hijacked, distorted, or erased—this can no longer stand.
Then I became a mother, and nothing reinforced my purpose more. If you want something done, moms will get it done. Moms and eldest daughters. That's right. I know you know.
Now, word by word and story by story, I work with equity-driven, culture-shifting Women of Color brands to shape narratives that matter. Because when Women of Color build wealth and power, we don’t just keep it; we redistribute it, reinvest it, and use it to create lasting change. Whether I’m writing a Hallmark Christmas movie or nurturing the relationships of a powerhouse entrepreneur with her audience through email marketing, our stories are building a more thoughtful and empathetic world.
Hopefully, my parents will forgive me for not practicing law (even though I still keep my license).
As Margaret Atwood said, “A word after a word after a word is power.”
And I intend to use that power to heal humanity.
Stay curious,
🎈Justine
In Nashville, I learned a lot about songwriting, the music business, and the branding of artists. But life in the country was a little too slow for this Angeleno, so I moved back to L.A. (native Tongva land) and dove deep into film and television. I developed and produced numerous movies that sold globally to platforms like Netflix, Hulu, and Disney Channel. I even made use of my law degree and became a master dealmaker.
Being able to utilize my natural left/right brain led me to discover my own entrepreneurial instincts as I developed a track record for elevating brands through new business relationships and opportunities. Emphasis on relationships, because I learned that the best way to grow is to treat people like people—not business transactions.
But my passion for storytelling remained the core driving force in my career, and in an unexpected twist, all of this led me to realize my childhood dream of being a writer…only in ways I never imagined.
Owning my identity as a Chinese American woman, a woman of the global majority, gave me clarity: I wanted to help BIPOC, and especially Women of Color creatives and entrepreneurs, reclaim and direct our own narratives. Too often, our stories have been hijacked, distorted, or erased—this can no longer stand.
Then I became a mother, and nothing reinforced my purpose more. If you want something done, moms will get it done. Moms and eldest daughters. That's right. I know you know.
Now, word by word and story by story, I work with equity-driven, culture-shifting Women of Color brands to shape narratives that matter. Because when Women of Color build wealth and power, we don’t just keep it; we redistribute it, reinvest it, and use it to create lasting change. Whether I’m writing a Hallmark Christmas movie or nurturing the relationships of a powerhouse entrepreneur with her audience through email marketing, our stories are building a more thoughtful and empathetic world.
Hopefully, my parents will forgive me for not practicing law (even though I still keep my license).
As Margaret Atwood said, “A word after a word after a word is power.”
And I intend to use that power to heal humanity.
Stay curious,
🎈Justine
Thank you.
Thank you for taking the time to visit my station, and I look forward to working with you on sharing your story, whether it's through copywriting, brand development, or script consultation. Please have a look around the "Platforms" to find what you're looking for and feel free to drop me a note or any questions upon your "Departure."
