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RED BALLOON STATION

Are You a Truth Teller or a Distortion Defender?

11/26/2024

As a culture-changing business owner or brand leader, your messaging has the power to shape beliefs, challenge biases, and inspire change. Being a Truth Teller isn’t just about ethics—it’s a strategic move that builds trust, credibility, and lasting connections with your audience.

Here’s why...

Messaging Lessons from Election Season: The Art of Talking So People Actually Listen

11/15/2024

I know many of us wish we could wake up to find this year’s election was just a bad nightmare. But, like it or not, the results are here, and there’s a lot to reflect on, learn from, and work on.

As the analysis—and finger-pointing—began, one consistent theme kept coming up: messaging. Yes, there were multiple factors at play, but in the end, messaging is critical to connect with people in a way that makes them feel seen, heard, and inspired to vote.

So here are a few key lessons we can take for our own messaging. Because, “smart people learn from their mistakes, but wise people learn from others' mistakes 😉.”

Get Your Service on the Top of Your Client’s Holiday Wishlist

10/23/2024

It’s that time of year again—the holiday marathon from October to December where everyone’s busy loading up on gifts for others, stocking up on Black Friday deals, and stretching their budgets to the max. As a service provider, you may be wondering how you compete with all the shiny products and flashy sales...or do you even compete with them?

Well, I’m here to tell you that your service needs to be on your audience's wishlist this year, and it’s time they realize wishlists aren’t just for candles and shiny new tech. They’re for something much more powerful.

5 Ways I Harness AI as a Copywriter for Creative Clarity

10/17/2024

You may be surprised to hear how regularly I use AI–more specifically ChatGPT and other similar tools. With my neuro-spicy brain, it would be silly not to! AI helps me amplify my creativity and make my writing process smoother. Emphasis on smoother. Efficiency is certainly the #1 reason I use AI tools.

But let me be clear, I use AI as a tool NOT as a replacement for my actual writing, because AI even as it gets smarter, still isn’t human. And to be truly effective and impactful with your words, you need to be human.

Still, I thought I’d share how I use AI in case it helps you with your writing process, too.

Why Email Is Still Your MVP (Even If Everyone’s on Your Social)

10/8/2024

Ever heard this one…

“All the people who’d be on our email list already follow us on social, so what’s the point?”

I get it. If your followers are double-tapping and commenting, it’s tempting to think your social game is all you need to nurture your community.

But here’s the thing: social media and email are not playing the same game. Email’s your ace in the hole for deeper connections, higher conversions, and keeping your audience coming back for more. Here's why...

The #1 reason my last-minute double launch sold out

9/12/2024

Okay, real talk. While everything turned out beautifully (both my small group programs sold out—whoop whoop!), I do not recommend launching two programs at the same time 😅. (Crafting decks and managing all the moving pieces has definitely cost me some precious sleep hours!)

That said, I learned something incredibly valuable in the process, and I want to share it with you in case it helps with your own future launches. Here’s the #1 reason I think I was able to pull this off.

Think Before You Write: The Power of Critical Thinking in Your Messaging Strategy

8/15/2024

Let’s face it—writing copy that actually connects with your audience is harder than it looks. You can have the catchiest tagline or the cleverest pun…you might even have a pretty good sob story; but if it doesn’t resonate with the people you’re trying to reach, what’s the point?

As culture-changing entrepreneurs, we’re all about making an impact, and that’s where critical thinking steps into the spotlight.

Let's explore this...

The common mistake people make when using personal storytelling in their marketing strategy

7/17/2024

The #1 mistake people make when engaging in personal storytelling as part of their marketing strategy is that they make it all about themselves when really…

It’s not about you, it’s about them.

It’s about your audience.

Because you’re here to serve them.

Even I have to check my stories and adjust them sometimes, because our personal stories are examples of the message we’re trying to convey, but they’re not the story.

Am I making sense or am I sounding like Shakesepeare?

So the next time you go to share a personal story on your social platforms or in your own newsletter or blog, consider the following...

Tips for writing with a multicultural lens.

7/11/2024

Recently, there have been a couple of articles from the New York Times and Wall Street Journal about people refusing to take their shoes off at other people’s homes.

I found these articles quite jarring and frankly offensive. The opinions come from a very colonial perspective--the idea that when you walk into someone's house they should automatically adjust their norms and lives to you.

This is exactly what early European colonizers did when they came to Turtle Island (aka the U.S.).

And I sometimes see this problem in business's messaging, so let's talk about writing from a multicultural and inclusive lens to avoid sounding obnoxiously entitled.

How to Find a Copywriter Who Can Write in Your Brand Voice

5/23/2024

A common frustration I hear from business owners is the challenge of finding a copywriter who can write in their brand voice.

And this can be discouraging, because either the business owners default to doing their own marketing, which they don’t have time for…

OR, their marketing gets put on hold, because they don’t have time to do it.
Any of this sound familiar to you?

If so, keep reading, because today I'm breaking down how to find the right copywriter for your business and set them up for success.