What are the six archetypal story plots?Every story follows one of six archetypal plots:
1) Rags to Riches: Think Annie - orphan girl finds Daddy Warbucks and in the end she and her dog are adopted by him.
2) Riches to Rags (or tragedy): Think Macbeth - a once wealthy nobleman whose greed leads to his tragic demise.
3) Man in a Hole (fall then rise): Think Cast Away - Chuck Noland literally falls when he survives a plane crash and he endures many challenges before he is finally rescued from the island.
4) Icarus (rise then fall): Think The Great Gatsby - J. Gatsby starts from humble beginnings but accumulates immense wealth to win over the love of his life only to fall again.
5) Cinderella (rise fall rises): Cinderella rises as she makes her way to the ball and dances with the prince, but falls again as the clock strikes midnight; however, in the end rises again when she gets her happily ever after.
6) Oedipus (fall rise fall): Think Gladiator - Maximus rises to prominence in the Roman army, but falls due to betrayal. However, he rises again as a gladiator, before falling tragically once more.
How can you use these story archetypes in your brand storytelling?
When incorporating these archetypes, consider the following tips:
By weaving these archetypes into your brand storytelling, you can create narratives that captivate and engage your audience, fostering a deeper connection with your brand.
Are you using these story archetypes throughout your storytelling and brand communications?
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