You've probably heard about the WGA Writer's Strike. And besides your favorite TV shows coming to a halt, there are important takeaways from this strike that business owners should also keep in mind. So, I'm going to review some of the big issues and how they relate to your business.
(Originally published on March 2, 2022. Updated on March 8, 2023) When I think of truly groundbreaking female entrepreneurs, there are three things they all have in common. They are each unapologetically themselves. Their work creates space for other women. They propel women forward.
When self-doubt or uncertainty creeps in, I think of women like these four below, and try to proceed with as much gumption as I can.
A Brand Voice Guide helps you define and communicate your brand's voice, tone, and personality. Having a clear brand voice strengthens your ability to effectively communicate with your audience, which is vital if you want to build loyalty and trust with your customers. But a Brand Voice Guide is not only useful for external communications, it also sets the tone and expectations internally. It defines your values that guide your brand internally and externally.
Here are a 5 tips to help you build your Brand Voice Guide.
As a copywriter, I love looking at what other brands are doing for inspiration. And let's be super clear--inspiration not copying. I even have a "Copy Inspo" folder in my emails for anytime I see something, and I think, "Oo that's a fun subject, or great preview text." Inspiration is everywhere, and seeing what other brands are doing can not only inspire great ideas, but also inform what you don't want to do.
So, I wanted to share 5 sustainable brands that I follow, who have great marketing, and the reasons I love their marketing.
When you're starting or building your business, often the focus is on crafting and telling your brand story. But there are 3 critical stories your business needs to tell, and one cannot exist without the other. So, let's look at these stories and why they matter.