Supporting AAPI businesses is important to me as a consumer and copywriter.

You may be thinking, well duh...you're Asian. But that's not why.

​Let me tell you why it matters.

Your About Page tells people who you are and what you do, and overall provides a good overview of your business. 

But your brand story...

Your brand story inspires an emotional connection with your target audience. And it separates you from your competitors. It humanizes your brand. 

So how do you write a brand story that makes your ideal customer feel like they know you and want to join your inner circle?
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​Here are 6 tips...

You've probably heard about the WGA Writer's Strike. And besides your favorite TV shows coming to a halt, there are important takeaways from this strike that business owners should also keep in mind. So, I'm going to review some of the big issues and how they relate to your business.

(Originally published on March 2, 2022. Updated on March 8, 2023)
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When I think of truly groundbreaking female entrepreneurs, there are three things they all have in common. They are each unapologetically themselves. Their work creates space for other women. They propel women forward. 

When self-doubt or uncertainty creeps in, I think of women like these four below, and try to proceed with as much gumption as I can.

A Brand Voice Guide helps you define and communicate your brand's voice, tone, and personality. Having a clear brand voice strengthens your ability to effectively communicate with your audience, which is vital if you want to build loyalty and trust with your customers. But a Brand Voice Guide is not only useful for external communications, it also sets the tone and expectations internally. It defines your values that guide your brand internally and externally.

Here are a 5 tips to help you build your Brand Voice Guide.

As a copywriter, I love looking at what other brands are doing for inspiration. And let's be super clear--inspiration not copying. I even have a "Copy Inspo" folder in my emails for anytime I see something, and I think, "Oo that's a fun subject, or great preview text." Inspiration is everywhere, and seeing what other brands are doing can not only inspire great ideas, but also inform what you don't want to do. 

So, I wanted to share 5 sustainable brands that I follow, who have great marketing, and the reasons I love their marketing.

When you're starting or building your business, often the focus is on crafting and telling your brand story. But there are 3 critical stories your business needs to tell, and one cannot exist without the other. So, let's look at these stories and why they matter.

Welcome Emails have the highest open rate of any email - usually between 50%-87%. That's because they're expected. Welcome Emails are "welcomed" by the recipient.

So you maybe wondering if the open rate is that strong, why would you need a whole sequence to welcome your new audience members?

Here are 3 reasons to upgrade your single Welcome Email to a full sequence.

Imagine you just met someone you really vibed with and exchanged numbers... 

This new friend texts you, but...

You don't get back to her.

Now she thinks you've ghosted her, so she decides it's not worth pursuing this new friendship...

That's what happens when someone signs up for your email list, and doesn't get at least a basic welcome email.

So here are 5 reasons you need to get to steppin' on your Welcome Email sequence.

A great copywriter, is also a great researcher. 

Often times people think you just give a writer an assignment and then they start writing.

What they don't realize though, is all the research that goes into writing. And I mean all the research.

Research is vital to writing great copy, as well as keeping your business competitive. So, here are some tips on making sure your research is thorough and effective.