6 Tips for Improving the Click-Through-Rate on Emails

If you've been seeing great open rates, but hearing crickets past that point, then it's time to improve what's actually in your emails...including your Call-to-Action (CTA).

Here are 6 tips to improve engagement on your emails.

🎈Make sure your email is relevant and personal to your audience. Be specific in your language. 

Some questions you can consider:

• Is this helpful to my reader?
• Is this something they care about?
• Am I addressing an issue or challenge they have?
• Am I adding value to their work or lives?

 
🎈If you have a number of different audiences, it's a good idea to segment your audiences. This will allow you to further personalize your emails and make them more relevant to each audience. 

When you try to speak to more than once audience, you risk being too vague and speaking to no one at all.
 
🎈Write a clear call to action. Don't just assume your audience knows what action to take.
 
A metaphor I always like to use is the example of me asking my partner to take the trash out. If I tell him that the trash can is full, it may seem clear to most of us that I in fact want him to take the trash out.
 
But "The trash can is full" simply describes the state of the trash can. No action words are indicating that I want him to take the trash out, or even when I'd like him to take it out. I need to be clear and ask, "Please take the trash out today." 
 
🎈This may seem obvious, but make sure it's clear where to click. For example, sometimes you assume people know they can/should click on a photo, but it's not clear. So add a button or clear link. Sometimes you may even need more than one button, depending on how your email is written out. 
 
So make it clear, visible, and easy to find.
 
🎈Focus on one main action you'd like them to take.
 
So be very clear with what action. you'd like your readers to take, even if for example you are featuring more than one product in an email. There should still be one clear call to action.

🎈 Remember to test your CTA's and track their performance📈



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