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What's in the Brand Impact Roadmap?
The Brand Impact Roadmap is an easy to follow checklist that covers the three stages of creating a brand:
Use this roadmap to make sure you're doing all the things you need to build a brand that has lasting positive impact and a community that is as passionate about your mission as you are.
- Building your brand
- Nurturing your customers
- Execution & Evolution
Use this roadmap to make sure you're doing all the things you need to build a brand that has lasting positive impact and a community that is as passionate about your mission as you are.
"In our time together, Justine was able to learn about our business quickly, which is no small feat considering we have multiple customer segments and a robust messaging matrix. Justine’s copywriting skills are not only intuitive, but they also stem from a genuine understanding of people. She took the time to deeply understand our story, needs, challenges, goals, and customer base.
If you're seeking a results-driven copywriter who really can humanize your marketing, I wholeheartedly endorse working with Justine."
- Julie T., Chief Innovation Officer at Architessa
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What is Red Balloon Station?Red Balloon Station is a creative hub for storytelling and copywriting services helping purpose-driven BIPOC + woman-owned businesses grow your communities and turn your audience into superfans who can't stop saying "yes" to you.
Together, we're going to create the kind of magic that creates positive change in the world! |
Who's running this station?Hi, it's me - Justine Wentzell-Chang, Chief Storyteller and Station Master of Red Balloon Station. With over a decade of developing and producing movies that have sold worldwide and which have been viewed on some of your favorite platforms like Netflix and Disney Channel, I can confidently say that I know how to tell stories that are marketable and connect with their target audience while maintaining their authenticity.
It was developing and producing these movies that showed me the power I could have through storytelling. Just changing a character description, piece of dialogue, or other detail, I could help make characters and situations less stereotypical and more real and relatable while still being commercially appealing. So when I began copywriting, I knew I could do the same for brands that I did for filmmakers. I could use the power of storytelling to help brands with a mission to create positive change in the world and have the impact they strive for by better connecting with their audience. |
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Our biggest opportunity blossomed when we received an order from the Phoenix Suns, and our "About us" page was a significant factor in closing the deal. It was clear we were a company they could trust, and our values aligned with their messaging. Work with Justine and she will no doubt elevate your brand through stories." Daniel T., Carmen's Tamales