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What's in the Triple S Roadmap?

The Triple S Roadmap is a simple 4-step assessment to check-in on whether your messaging needs a tune-up. Identify what’s working, what’s outdated, what needs a refresh. and what's your weakest link.

(Because let’s be real—your business has evolved, and your messaging should reflect that.) 

Each step includes 3 questions to:

1. Help you revisit your strategy
2. Update your storytelling
3. Optimize your sales messaging
4. Conduct a culture check - are your words and phraseology still in alignment with your values?

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Who is this for?

This is for you if:

• You're in a period of growth and need your messaging to keep up.
• You haven’t done a messaging audit in a while (or ever).
• Your brand has evolved, but your website, emails, and content don’t fully reflect that shift.
• You’re landing clients, but not the right ones—or not as many as you’d like.
• You’re speaking, posting, and selling—but your message isn’t converting at the level it should.
• You’re an equity-driven leader who wants to ensure your words align with the culture, community, and impact you’re building.

"Justine's expertise was exactly what I needed to move through some mental blocks (that I had been experiencing for almost a year!) that were preventing me from moving forward with my copy and website. Justine was a thoughtful partner and guide...her perspective has been a critical asset in helping me get clearer and more comfortable with developing my copy. There is still so much more for me to learn...and I actually feel EXCITED about it now, thanks to Justine. I highly, highly recommend her!"

-Sara Farooqi, Facilitator & Founder of Interdependence Lab

Welcome to Red Balloon Station

Red Balloon Station is a creative hub for storytelling and brand messaging, dedicated to amplifying the voices of equity-driven Women of Color entrepreneurs and creatives.

Through strategy, storytelling, and sales, we we’re here to help you harness your own words and stories, forge meaningful connections with your dream audience, and make a lasting impact on people, planet, and culture.

I've attended a couple of workshops that Justine hosted (and even a panel that she has been on) and I really love what Justine stands for. She is committed to uplifting BIPOC and womxn identified creatives. The idea of branding is so overwhelming, and I appreciate how accessible she makes it.

-Mel deVivar, Founder & Designer, Designing with Mel

Hi, I'm Justine Wentzell-Chang, Chief Story & Messaging Wizard, and Station Master of Red Balloon Station.

With over a decade of developing and producing films that have sold worldwide—including on Netflix and Disney Channel—I know how to craft stories that connect, sell, and stay true to your voice. Producing these films showed me how small storytelling choices—rewriting a character, reworking dialogue, adjusting framing—could challenge stereotypes while remaining commercially successful.
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Now, I bring that same intentionality to helping equity-driven women of color and culture-shifting brands refine their messaging. Because your words don’t just shape your brand—they shape power, perception, and the future of leadership. Let’s make sure your story does what it’s meant to do: resonate, convert, and create lasting cultural change.

Our biggest opportunity blossomed when we received an order from the Phoenix Suns, and our "About us" page was a significant factor in closing the deal. It was clear we were a company they could trust, and our values aligned with their messaging. Work with Justine and she will no doubt elevate your brand through stories." Daniel T., Carmen's Tamales

Ready to use the power of strategic messaging and storytelling that sells to grow your business?

Download the Triple S Roadmap now and start refining your strategy, storytelling, and sales messaging so your words work as hard as you do—attracting the right clients, amplifying the culture-change you're creating, and positioning you as the leader you are.