Why You Need a Welcome Email Sequence Over a Single Welcome Email

Welcome Emails have the highest open rate of any email - usually between 50%-87%. That's because they're expected. Welcome Emails are "welcomed" by the recipient.

So you may be wondering if the open rate is that strong, why would you need a whole sequence to welcome your new audience members?

Here are 4 reasons to upgrade your single Welcome Email to a full sequence.

But first...having a single Welcome Email is obviously good, and better than not having anything at all.  A Welcome Email Sequence is better though. 

Why?


Because a single Welcome email is like sending a new acquaintance a quick text saying "Hi, it's Justine!" when you're exchanging numbers, but then the relationship does not go much further.


With an email sequence, you can better nurture your new relationship and generate more revenue. Here's why:
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1. Keeping their Attention
   If you only have a single Welcome Email, you'll likely need to squeeze in a lot of info about your brand, your values, and what sets your product(s) or service(s) apart. This can be overwhelming and risky because you don't want to lose your new audience member's attention midway through your email. So breaking up the important info that allows you to build trust and credibility can be helpful.
   It also helps you keep their attention and build interest, because you're continuing the conversation. With a single Welcome Email, it's like cramming everything you can into a speed dating session.
2. Build Gradual Trust and Loyalty
   Trust and loyalty take time. A single Welcome Email may be a nice start, but it's not likely enough to build trust yet. Trust takes a few consistent positive interactions with you.
   Let your audience get comfortable with you. And with each email your Welcome Email Sequence you can show them another layer of you to build that trust.
3. Get Your Audience Engaged With Your Brand, and Not Just Buying From You
   Of course, you ultimately want your audience to buy from you, but you don't want them to be just one-off buyers. When you're building a brand with a purpose, you want your audience to be invested as much in you and your mission as they are in your product or service.
4. Increase revenue
   According to Mailchimp, on average, sending a Welcome Email Sequence yields 51% more revenue than a single welcome email. So if the other two reasons weren't compelling enough, I hope this one is. And it comes down to nurturing your relationship like you would a new friend with whom you really vibe.

Basically, Welcome Email Sequences help humanize your business more than a single Welcome Email will.

So, you ready to upgrade your Single Welcome Email to a Welcome Email Sequence? Contact me now and let's get to growing your community and your sales!


Stay curious,
Justine 🎈