1. Common Courtesy
When someone signs up for your email list, they want to learn more about you. They want to join your community. That's exciting and certainly something to be grateful for. And a little "thank you" and "welcome to the community" note goes a long way.
2. Immediately Start Building Trust
When potential customers hear from you right away, you immediately start building a trusting relationship with them, because they are expecting to hear from you. They are expecting the Welcome Email. And when you set up an email sequence that tells them a little more about you, your values, and how you're here to provide a solution to something in their lives, you're showing them that you're here for them and that you want to be in this relationship with them. You're building credibility for your brand.
3. Immediately Grab Their Attention Before They Shop Elsewhere
Most likely, your potential customer is shopping around and seeing which product or brand is the best for them and aligns with their values. If they don't hear from you, they're more likely to shop elsewhere.
4. People Need to Be Persuaded
The truth is, most people that come to you aren't ready to buy right away. Not on the first time they discover your product or service. Maybe not on the second time. That's why a sequence is more persuasive than a single "Welcome Email." You've got to show them why they should buy from you over your competitors.
5. Gather Data
Email helps you gather data about your audience, which will help you better deliver to their needs, speak directly to them, and grow your business. Of course you don't want to bombard them with 20 questions upfront, but you can gather information as time goes on, and you can also pay attention to the data you get from their email engagement behavior.
If you don't already have one set up, or if you have just a single Welcome Email and not a sequence, get going on your Welcome Email Sequence now.
Start building trust with your audience, and grow your business.
Ready to build out your Welcome Email Sequence? Feel free to contact me for a free consultation to see what we can do for you.