Client: Unicorn Clean is a family-owned business that makes a powerful yet gentle and earth-friendly detergent. They have customers that are fibre mills and a growing customer-base amongst cloth diaper families.
Challenge: Unicorn often received questions about the differences between their products, because there are two lines that are only different for one being fragrance-free. There are also two detergents and one conditioner. All are excellent products, with unique purposes.
Solution: It was important to make clear what exactly each product is intended for while highlighting what each works well on. It was also important to make clear which line each product belonged to. So if they wanted a fragrance-free product or one with a hint of lavender scent, that they knew which product to look at.
Challenge: Unicorn often received questions about the differences between their products, because there are two lines that are only different for one being fragrance-free. There are also two detergents and one conditioner. All are excellent products, with unique purposes.
Solution: It was important to make clear what exactly each product is intended for while highlighting what each works well on. It was also important to make clear which line each product belonged to. So if they wanted a fragrance-free product or one with a hint of lavender scent, that they knew which product to look at.