Client: Unicorn Clean is a family-owned business that makes a powerful yet gentle and earth-friendly detergent. They have customers that are fibre mills and a growing customer-base amongst cloth diaper families.

Challenge: Unicorn did not previously have a pop-up to help capture new subscribers and customers, and wanted to spruce up their email subscription language to attract more customers and subscribers.

Solution: Through a combination of cotton candy colors and whimsical language, I designed a pop-up and crafted messaging that is fun ,engaging, and clear on setting expectations as to what subscribers will see in their inbox.