Client: Unicorn Clean is a family-owned business that makes a powerful yet gentle and earth-friendly detergent. They have customers that are fibre mills and a growing customer-base amongst cloth diaper families.
Challenge: Needed help cleaning up their homepage to improve the UX and make the information clear and easy to read and understand while maintaining their whimsical and friendly brand tone. They also wanted to ensure that their homepage caters to both of their main target audiences.
Solution: I redesigned their homepage with a clean look that flows easily from one section to the next, and made sure the first words on the page made clear what they're selling, highlighting the powerful yet gentle nature of their detergents. Each section illustrates the benefit in a clear and concise manner, and maintains their whimsical sense of humor and family-friendly tone.
Challenge: Needed help cleaning up their homepage to improve the UX and make the information clear and easy to read and understand while maintaining their whimsical and friendly brand tone. They also wanted to ensure that their homepage caters to both of their main target audiences.
Solution: I redesigned their homepage with a clean look that flows easily from one section to the next, and made sure the first words on the page made clear what they're selling, highlighting the powerful yet gentle nature of their detergents. Each section illustrates the benefit in a clear and concise manner, and maintains their whimsical sense of humor and family-friendly tone.