Clients: Unicorn Clean is a family-owned business that makes a powerful yet gentle and earth-friendly detergent. They have customers that are fibre mills and a growing customer-base amongst cloth diaper families.

Challenge: Unicorn wanted to provide regular tips and support to their subscribers and customers, without bombarding their inbox.

Solution: We created a monthly newsletter that includes a "Tip of the Month" to help build customer loyalty and grow the customer-base. I use messaging that is warm, friendly, positive, and gracious to engage their customers which are largely other family businesses and families.