Client: Feed My Poor is a nonprofit organization founded by Fr. Ed, Head Reverend at Good Shepherd Church in Beverly Hills. Fr. Ed wanted to respond to the growing homeless issue in Los Angeles, which grew exponentially as a result of the pandemic. As he does in all his work, he wanted to unify the community in helping one another, especially the most vulnerable.
Challenge: Feed My Poor needed to clean up their website with messaging that is purposeful and inspiring, so that potential donors are moved to donate or volunteer their time. It was also important to them to ensure that faith remains the foundation of their work and messaging, and that the purpose of the work is to bring the community together.
Solution: I cleaned up the Homepage and About page with clear and concise copy to ensure clarity of their work and nonprofit status, while highlighting hope, community, and humanity.
Challenge: Feed My Poor needed to clean up their website with messaging that is purposeful and inspiring, so that potential donors are moved to donate or volunteer their time. It was also important to them to ensure that faith remains the foundation of their work and messaging, and that the purpose of the work is to bring the community together.
Solution: I cleaned up the Homepage and About page with clear and concise copy to ensure clarity of their work and nonprofit status, while highlighting hope, community, and humanity.
Homepage
About
