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Valentine's Day Special Email Sequence

Client: Carmen's Authentic Mexican Food is a Phoenix-based, family-owned catering company. They deliver and cater everything from corporate lunches to large family gatherings.

Challenge: Carmen's wanted to try out something different than their usual family style catering by putting out a special Valentine's Day menu for delivery. So, they needed to get the word out.

Solution: We devised a short email sequence of 4 emails to give their customers something new and mouth-watering, while ensuring everything was all COVID-19 compliant. It was important to highlight the ease of ordering, and making this quarantine Valentine's Day extra special, so I kept the messaging light and fun.
Email 1

[SUBJECT]: Where There Are Churros, There is Love
[PREVIEW TEXT]: ​Order an exclusive 5-course meal to make Valentine's Day extra special.

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Email 3

[SUBJECT]: Romance is in the Air…
[PREVIEW TEXT]: And so is the loving aroma of chimichangas, ribeye steak, and churros.
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Email 2

[SUBJECT]: Need Help Planning Your Valentine’s Day?
[PREVIEW TEXT]:  Order dinner delivered to your door!
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Email 4

[SUBJECT]: Last Minute Valentine’s Day Planning?
[PREVIEW TEXT]: Doña Carmen’s got the recipes of love you need.
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