Client: Carmen's Authentic Mexican Food is a Phoenix-based, family-owned catering company. They deliver and cater everything from corporate lunches to large family gatherings.
Challenge: Carmen's needed to update their website with copy that helps drive conversion while maintaining the warmth and quality of their family recipes.
Solution: It was important to tell their grandma Carmen's story and convey that their business is rooted in family, while also highlighting their freshly made meals. Using a personal tone to connect with customers and mouthwatering messaging, I concisely conveyed what Carmen's offers, and the legacy of her cooking passed down to her daughter, then to her grandkids, and now shared with their community.
Challenge: Carmen's needed to update their website with copy that helps drive conversion while maintaining the warmth and quality of their family recipes.
Solution: It was important to tell their grandma Carmen's story and convey that their business is rooted in family, while also highlighting their freshly made meals. Using a personal tone to connect with customers and mouthwatering messaging, I concisely conveyed what Carmen's offers, and the legacy of her cooking passed down to her daughter, then to her grandkids, and now shared with their community.
