A great copywriter, is also a great researcher. 

Often times people think you just give a writer an assignment and then they start writing.

What they don't realize though, is all the research that goes into writing. And I mean all the research.

Research is vital to writing great copy, as well as keeping your business competitive. So, here are some tips on making sure your research is thorough and effective.

One of the most important pieces of marketing every business needs is a website. 

It's typically the first thing someone will look up when they want to learn more about you, whether they hear about your business from a friend, discover you through an ad or social media, or are simply doing a search for a product or service like the one(s) you offer. 

But these days, especially with social media I find many businesses ignore their website. So let's talk about why it's important for every business to have a website and the ​very ​basics every business website needs.

Transparency is the #1 way to build trust in any relationship, including with your customers.

It  builds trust and confidence.

It also sets a standard. The more there are businesses that lead with transparency, the more ethical practices become the expectation and standard.

And don't worry, transparency isn't about sharing all your secrets. There are ways to be open and honest without putting yourself, your business, or your employees at risk of any negative consequence.

Here are 13 ways to be transparent and why transparency in these areas matter.

I recently watched the Netflix documentary White Hot: The Rise and Fall of Abercrombie & Fitch, and it highlights an issue that many corporations still face. How do you make sure that you create an inclusive brand that is genuine and not tone deaf?

I know that when you're running a small or new business, time and resources are often limited. Trust me, I totally feel you on this. ​But what I often see this lead to is disconnected marketing pieces, which are probably holding back your growth. That being said, I know that there are so many facets and assets to marketing that it can be overwhelming. So, here are 5 tips to prevent overwhelm and help you build a basic yet strong marketing foundation, from which you can build up from as you grow. 

Your About Page is the most important page on your website after your Homepage. Especially in today's world, when consumers increasingly care more about the people and brands behind the products and services they're buying from, it's important to give potential customers a clear picture of who you are, why your business exists, and what matters to you.

Here are 4 few tips for writing an About Page that will help potential customers  go from thinking about it to must have now.

When I think of truly groundbreaking female entrepreneurs, there are three things they all have in common. They are each unapologetically themselves. Their work creates space for other women. They propel women forward. 

When self-doubt or uncertainty creeps in, I think of women like these four below, and try to proceed with as much gumption as I can.