Transparency is the #1 way to build trust in any relationship, including with your customers.

It  builds trust and confidence.

It also sets a standard. The more there are businesses that lead with transparency, the more ethical practices become the expectation and standard.

And don't worry, transparency isn't about sharing all your secrets. There are ways to be open and honest without putting yourself, your business, or your employees at risk of any negative consequence.

Here are 13 ways to be transparent and why transparency in these areas matter.

I recently watched the Netflix documentary White Hot: The Rise and Fall of Abercrombie & Fitch, and it highlights an issue that many corporations still face. How do you make sure that you create an inclusive brand that is genuine and not tone deaf?

I know that when you're running a small or new business, time and resources are often limited. Trust me, I totally feel you on this. ​But what I often see this lead to is disconnected marketing pieces, which are probably holding back your growth. That being said, I know that there are so many facets and assets to marketing that it can be overwhelming. So, here are 5 tips to prevent overwhelm and help you build a basic yet strong marketing foundation, from which you can build up from as you grow. 

Your About Page is the most important page on your website after your Homepage. Especially in today's world, when consumers increasingly care more about the people and brands behind the products and services they're buying from, it's important to give potential customers a clear picture of who you are, why your business exists, and what matters to you.

Here are 4 few tips for writing an About Page that will help potential customers  go from thinking about it to must have now.

When I think of truly groundbreaking female entrepreneurs, there are three things they all have in common. They are each unapologetically themselves. Their work creates space for other women. They propel women forward. 

When self-doubt or uncertainty creeps in, I think of women like these four below, and try to proceed with as much gumption as I can.

Being the word nerd that I am, I was thinking very hard about these two words recently .As a copywriter, my goal is to help brand connect with their customers or clients authentically and genuinely, because that's how you connect with people. That's how you get people to listen. And that's how you have an impact on people. But I, like many, used to use these word interchangeably. However, the more I thought about it, the more I thought that these two words are not exact synonyms. So, I did a little research and found that these two words mean slightly but significantly different things. 

If you're a perfectionist like me, sometimes the desire to put out something "perfect" holds you back, and ultimately you miss out on a lot.

The funny thing is, I didn't realize I was a perfectionist until my therapist told me that one day. That's because, I tend to be someone who will dive head first into something I'm excited about or when I want to break through my fears, and then learn as I go. However, once I realized my own perfectionist tendencies, I started to recognize when perfectionism does creep into my life, including in my writing, and how it affects me.

So, whether you're a perfectionist or not, or you're not actually sure, let's talk about why writing badly is actually good for us. And by writing badly, I also mean...being "bad" at anything else in life.

If the world operated with more empathy, there would be less wars, less violence, and less suffering. Empathy is so important, because it allows us to understand others' thoughts and feelings, and therefore relate to them and respond meaningfully to their needs. When we operate with empathy, we are showing others we care about them. And that's powerful. It's powerful, because it makes people feel seen, and when people feel seen, they feel valued. This value empowers each person to act positively. 

That's why writing with empathy is the key to connecting with your audience and building a relationship with them. So let's talk about how to write with empathy in 3 important ways.