What is Red Balloon Station?
Hello, I'm Justine Wentzell-Chang, the founder of Red Balloon Station, a creative hub for innovative and strategic copywriting and storytelling services. I've had quite the unorthodox journey in my career, so let me tell you a bit about me.
Sometimes I think I began my career when I wrote my first short story about a rainbow dragon in second grade, but we won't go back that far. After receiving my B.A. in Global & International Studies with a minor in Russian from the University of California, Santa Barbara, I decided to go to law school. I received my J.D. from Whittier Law School and to this day, am licensed to practice in Tennessee, though I have never had the desire to practice. I opted instead for the glitz and rhinestones of country music! But that's just the beginning (or one of the beginnings).
Should've Been a Spy.
With my legal and global background (I also speak Mandarin, Spanish, and Russian), I probably should've been a spy, but the storyteller in me knew I was going to have a bigger impact in other ways. After a few years in Nashville, I decided country life was a little too slow for this Angeleno, so I moved back to L.A. and dove deep into film and television. As an acquisition and co-productions executive, I acquired some great films and worked on countless co-productions across the globe from development all the way through to seeing each film make its way around the world on TV, Netflix, and other platforms. You can read more about this, here.
Birth of Red Balloon Station.
One day in 2015, I had a vision for Red Balloon Station. This was not it. However, in 2018 I self-published my nonfiction book "Pocket Full of Dreams," under Red Balloon Station Books. Red Balloon Station Music already existed for my work as a songwriter (did I mention I write songs for movies?), and shortly after publishing my book, I left my office job and ventured out on my own as a screenwriter and producer. Thus, born was Red Balloon Station Entertainment. One day, a friend asked me to help write social media copy for a company she was working for, and that's how I discovered a whole new love and medium for storytelling I had never considered. As I gained more clients, I built a new "Platform" in my station for copywriting and content writing.
In a train station (I love train stations), people are always coming and going and everyone has a story. In some weird way, I feel like we are all connected through these stories. That was the inspiration for the name Red Balloon Station. So, here at my station I help people tell their stories. As a mother and a daughter of immigrants, it's especially important to me to tell the stories of other women and people of color, whether that's through film and television, or through creating and growing my clients' businesses and brands with authenticity in every email, ad, social media post, product description, you name it.
From the moment I read Anne of Green Gables in second grade (second grade was clearly a big year for me), I knew I was going to be a writer. Still, as a daughter of hardworking immigrants, it's not something I ever thought to solely pursue. But, I believe everything happens for a reason and that I'm always exactly where I'm supposed to be, no matter how uncomfortable or wonderful that may be. And I think it's pretty wonderful, that life has brought me full circle to my childhood dream of being a writer, where I get to tell stories in mediums I never even imagined as a child.
Thank you for taking the time to visit my station, and I look forward to working with you on sharing your story, whether it's copywriting, content writing, script consultation, or even a song! Please have a look around the "Platforms" to find what you're looking for and feel free to drop me a note or any questions upon your "Departure."
Random Facts About Moi.
For more about me, please visit: