Being the word nerd that I am, I was thinking very hard about these two words recently .As a copywriter, my goal is to help brand connect with their customers or clients authentically and genuinely, because that's how you connect with people. That's how you get people to listen. And that's how you have an impact on people. But I, like many, used to use these word interchangeably. However, the more I thought about it, the more I thought that these two words are not exact synonyms. So, I did a little research and found that these two words mean slightly but significantly different things. 

If you're a perfectionist like me, sometimes the desire to put out something "perfect" holds you back, and ultimately you miss out on a lot.

The funny thing is, I didn't realize I was a perfectionist until my therapist told me that one day. That's because, I tend to be someone who will dive head first into something I'm excited about or when I want to break through my fears, and then learn as I go. However, once I realized my own perfectionist tendencies, I started to recognize when perfectionism does creep into my life, including in my writing, and how it affects me.

So, whether you're a perfectionist or not, or you're not actually sure, let's talk about why writing badly is actually good for us. And by writing badly, I also mean...being "bad" at anything else in life.

If the world operated with more empathy, there would be less wars, less violence, and less suffering. Empathy is so important, because it allows us to understand others' thoughts and feelings, and therefore relate to them and respond meaningfully to their needs. When we operate with empathy, we are showing others we care about them. And that's powerful. It's powerful, because it makes people feel seen, and when people feel seen, they feel valued. This value empowers each person to act positively. 

That's why writing with empathy is the key to connecting with your audience and building a relationship with them. So let's talk about how to write with empathy in 3 important ways.

When you've got a business to run, sometimes you're too busy to think about words.

Or maybe you've thought a lot about the words on your website and other marketing materials...but how do you know if your messaging is effective?

When used well, your words have the power to connect with people and make a profit. 

So to make sure that your words are impactfully reaching the right audience, there are three questions you need to answer first.