The common mistake people make when using personal storytelling in their marketing strategy7/17/2024
Shift the Focus
When crafting your story, the spotlight should be on your audience. Your narrative should resonate with their experiences, challenges, and aspirations. They need to see themselves in your story to connect with it on a deeper level. Isn’t that why we love some of our favorite movies? We can see ourselves in them? Or we aspire to them? Create Value Ask yourself: How does your story provide value to your audience? Does it offer insights, solutions, or inspiration? Make sure your story is not just a recount of your journey but a pathway that guides and benefits those who engage with it. (And not just at the end of your story where you quickly tie in how this story relates to your audience as if it were an afterthought) Be Authentic and Relatable Authenticity is key. Share genuine experiences and emotions. However, balance this with relatability. Your audience should be able to draw parallels between your experiences and their own lives. This creates a powerful bond and fosters trust. Highlight Common Ground Identify common challenges and triumphs that your audience can relate to. By highlighting these, you demonstrate understanding and empathy. Your audience should feel like you are walking alongside them, not ahead of them. Don’t Talk at Your Audience Tell them a story like your grandparents used to tell you war stories–sounds cliche, but I’m literally thinking of my grandma telling me war stories. She didn’t share stories just to tell us about her life. She didn’t even necessarily tell us stories to teach us anything. She simply shared stories in a way that intrigued and engaged us, and made us understand her and why do some of the things we do. For example, when you go hungry for days you learn never to waste a grain of rice or a measly crumb. Remember… Storytelling in marketing is a tool to build connections, not to boast. Make your audience the hero of your story, and you will create a lasting impact. Interested in learning more about impactful storytelling that will help you better connect with your audience and grow your business? Join me on Wednesday, July 31st at 10:30am Pacific Time for my workshop, “Impactful Storytelling that Sells.” Register here. Have questions? DM me!
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