Does Your Email Newsletter Read Like a Blog? Here’s Why That’s a Problem.

Your email list is one of your biggest business assets. But if your emails read like blog posts, you might be treating it like just another content platform instead of what it really is—a direct line to your audience.

Emails ≠ Blogs. Here’s Why.

A blog is public. It’s written to be found—by Google by new visitors, by people scrolling the internet.

An email is private. It’s an exclusive conversation between you and your subscribers. It should feel personal, direct, and like it actually belongs in someone’s inbox—not like a blog post that accidentally got copied and pasted into an email.
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The 3 biggest problems with blog-style emails

1. They don’t feel personal.

A blog is written for a general audience. A great email is written like a note to a friend. Your subscribers should feel like you’re speaking to them, not delivering a lecture to a faceless crowd.


2. They don’t drive action.

Blogs inform. Emails engage. The best emails get people to do something—hit reply, click a link, book a call. If your email doesn’t have a clear next step, you’re missing the whole point.


3. They get ignored.

No one opens an email expecting to read an essay. People skim. If your email is too long, too dense, or trying to do too much, it’ll get archived faster than you can say “unsubscribe.”


What to do instead:

• Write like you’re talking to one person. If your email sounds like it was written for everyone, it connects with no one.
• Make it scannable. Short paragraphs. Bullet points. Bolded text. Give readers an easy way to grasp your message fast.
• Keep it focused. One clear message. One takeaway. One action step.
• Always include a CTA. This is where you can direct people to your actual blog!
  
  
  

Bottom line? Make it feel like a letter, not an article.

Your email list isn’t just another content platform—it’s a relationship. Treat it like one.

So, before you send your next email, ask yourself: Does this sound like a blog? If the answer is yes, it’s time to trim it down, tighten it up, and make it feel like something worth opening.

Stay curious,
🎈Justine​

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Red Balloon Station is a creative hub for storytelling and brand messaging, dedicated to amplifying the voices of equity-driven Women of Color entrepreneurs and creatives. Through strategy, storytelling, and sales, we we’re here to help you harness your own words and stories, forging meaningful connections with your dream audience and making a lasting impact on people, the planet, and culture.


Justine Wentzell-Chang  is an Eldest Daughter of Immigrants, Mother, Activist, and and your Station Master/Chief Word Wizard at Red Balloon Station. With a law degree and over a decade of experience making & writing movies that sell globally, I’m here to give you a spoonful of strategy and conviction to make your words convert...in the most unforgettable way!


Your story deserves to be told—by you. For too long, others have controlled the narrative, distorting the brilliance, resilience, and impact of Women of Color. But you’re here to change that. You’re not just building a brand, you’re shaping culture, challenging the status quo, and creating a ripple effect of empathy, equity, and positive change. My job? To make sure your messaging reflects that power—clearly, confidently, and in a way that sticks.