When we talk about "areas of expertise," the first things that come to mind are usually job titles, credentials, or the skills that directly relate to our professions. But what if I told you that some of the most impactful and unique expertise you bring to the table has nothing to do with your official job description?
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As business owners, leaders, or creators, we wield this magic daily. Words are our tools for connecting, persuading, inspiring, and building trust. They are, in short, truly magical–capable of shining light in the darkest corners or casting shadows if misused.
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The world of Harry Potter is filled with lessons on the power of storytelling and messaging that lingers long after the last page is turned (or the last movie watched). Let’s dive into three key takeaways from the Wizarding World to make your messaging as impactful and enduring as the stories we love.

When you’re launching a product or running some kind of campaign, you don’t want to just attention grab then sell-sell-sell.
You want to build trust with your audience, let them get to know you, and take them on a thoughtfully crafted journey that leads them to say yes to you.

​And we can do this with the power of storytelling, because strategic and empathetic storytelling helps us make an emotional connection with our audience and shows our audience why our product or service is going to solve a problem in their lives.