It’s that time of year again—the holiday marathon from October to December where everyone’s busy loading up on gifts for others, stocking up on Black Friday deals, and stretching their budgets to the max. As a service provider, you may be wondering how you compete with all the shiny products and flashy sales...or do you even compete with them?

Well, I’m here to tell you that your service needs to be on your audience's wishlist this year, and it’s time they realize wishlists aren’t just for candles and shiny new tech. They’re for something much more powerful.

I received the best "rejection" email after a cold outreach, because it validated my skills as a copywriter - and even more so as an email marketer!

This response totally made my morning and gave me the confidence boost I needed for the day. Honestly, I wouldn't even call this a rejection, just wrong timing.

​But I wanted to share it, because it shows how being genuine translates. And when you're writing cold outreaches, you have to be able to stand out amongst the many cold outreaches that the reader probably receives. So, I thought I'd break down how I approach cold outreaches.

You've probably heard about the WGA Writer's Strike. And besides your favorite TV shows coming to a halt, there are important takeaways from this strike that business owners should also keep in mind. So, I'm going to review some of the big issues and how they relate to your business.

When you're starting or building your business, often the focus is on crafting and telling your brand story. But there are 3 critical stories your business needs to tell, and one cannot exist without the other. So, let's look at these stories and why they matter.

A great copywriter, is also a great researcher. 

Often times people think you just give a writer an assignment and then they start writing.

What they don't realize though, is all the research that goes into writing. And I mean all the research.

Research is vital to writing great copy, as well as keeping your business competitive. So, here are some tips on making sure your research is thorough and effective.

One of the most important pieces of marketing every business needs is a website. 

It's typically the first thing someone will look up when they want to learn more about you, whether they hear about your business from a friend, discover you through an ad or social media, or are simply doing a search for a product or service like the one(s) you offer. 

But these days, especially with social media I find many businesses ignore their website. So let's talk about why it's important for every business to have a website and the ​very ​basics every business website needs.

Transparency is the #1 way to build trust in any relationship, including with your customers.

It  builds trust and confidence.

It also sets a standard. The more there are businesses that lead with transparency, the more ethical practices become the expectation and standard.

And don't worry, transparency isn't about sharing all your secrets. There are ways to be open and honest without putting yourself, your business, or your employees at risk of any negative consequence.

Here are 13 ways to be transparent and why transparency in these areas matter.

I know that when you're running a small or new business, time and resources are often limited. Trust me, I totally feel you on this. ​But what I often see this lead to is disconnected marketing pieces, which are probably holding back your growth. That being said, I know that there are so many facets and assets to marketing that it can be overwhelming. So, here are 5 tips to prevent overwhelm and help you build a basic yet strong marketing foundation, from which you can build up from as you grow.