Ever heard this one…

“All the people who’d be on our email list already follow us on social, so what’s the point?”

I get it. If your followers are double-tapping and commenting, it’s tempting to think your social game is all you need to nurture your community.
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But here’s the thing: social media and email are not playing the same game. Email’s your ace in the hole for deeper connections, higher conversions, and keeping your audience coming back for more. Here's why...

I received the best "rejection" email after a cold outreach, because it validated my skills as a copywriter - and even more so as an email marketer!

This response totally made my morning and gave me the confidence boost I needed for the day. Honestly, I wouldn't even call this a rejection, just wrong timing.

​But I wanted to share it, because it shows how being genuine translates. And when you're writing cold outreaches, you have to be able to stand out amongst the many cold outreaches that the reader probably receives. So, I thought I'd break down how I approach cold outreaches.

If you've been seeing great open rates, but hearing crickets past that point, then it's time to improve what's actually in your emails...including your Call-to-Action (CTA).

Here are 6 tips to improve engagement on your emails.

Welcome Emails have the highest open rate of any email - usually between 50%-87%. That's because they're expected. Welcome Emails are "welcomed" by the recipient.

So you may be wondering if the open rate is that strong, why would you need a whole sequence to welcome your new audience members?

Here are 4 reasons to upgrade your single Welcome Email to a full sequence.

Imagine you just met someone you really vibed with and exchanged numbers... 

This new friend texts you, but...

You don't get back to her.

Now she thinks you've ghosted her, so she decides it's not worth pursuing this new friendship...

That's what happens when someone signs up for your email list, and doesn't get at least a basic welcome email.

So here are 5 reasons you need to get to steppin' on your Welcome Email sequence.