Word Witchery 💫 for Culture-Changing Brands

The First Thing You Should Check Before Tweaking Your Messaging

10/1/2025

When someone tells me they’re struggling with their messaging, the first thing I do isn’t edit their copy or give them new frameworks. Instead, I ask them:

“What is your brand archetype. And your ideal client’s archetype?”

Your brand archetype isn’t just a fun label—it’s a lens for understanding how you show up, the tone you naturally carry, and the way you attract people. It determines whether your messaging feels authentic or forced, inspiring or off-putting.

Your ideal client’s archetype is equally important. They have a worldview, motivations, and fears that shape how they interpret your message. Messaging that resonates with them isn’t about fancy language—it’s about speaking in a way that aligns with how they experience the world.

Let's talk about why this all matters.

0 Comments

Why Every Entrepreneur Needs a Brand Voice Guide (Even If You Write Your Own Copy)

1/2/2025

0 Comments

“My brand voice is my voice—I don’t need a guide.”

Sound familiar?

If you’re an entrepreneur, you might feel this way, especially if you’re the one writing your emails, social posts, and website copy.

Here’s the thing: Even if your brand voice starts with you, a Brand Voice Guide can amplify it in ways you’ve never considered.

0 Comments

How to Find a Copywriter Who Can Write in Your Brand Voice

5/23/2024

0 Comments

A common frustration I hear from business owners is the challenge of finding a copywriter who can write in their brand voice.

And this can be discouraging, because either the business owners default to doing their own marketing, which they don’t have time for…

OR, their marketing gets put on hold, because they don’t have time to do it.
Any of this sound familiar to you?

If so, keep reading, because today I'm breaking down how to find the right copywriter for your business and set them up for success.

0 Comments

The First Thing You Should Check Before Tweaking Your Messaging

Why Every Entrepreneur Needs a Brand Voice Guide (Even If You Write Your Own Copy)

How to Find a Copywriter Who Can Write in Your Brand Voice

Categories

Services & Platforms

Company