In my first year of undergrad, I marched into my Art History TA’s office hours to ask why she gave me a C on a paper I was sure I nailed.
Her first words? “Are you a lit major? Because you write beautifully…but it’s not what I’m looking for.”
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That moment taught me a lesson I’ve never forgotten: good writing doesn’t matter if it’s not written for the person receiving it.

Coming from Hollywood, I’ve worked with many egos. Often they are blatant, narcissistic egos. But sometimes big egos aren’t loud. And they’re just as harmful to the work itself–quietly hijacking every decision, every word, every moment of potential brilliance.

​Early in my freelance writing days, I had the chance to ghostwrite for a male CEO of a tech start-up. He had some thought-leadership pieces he wanted published, and his team knew he wasn’t the strongest writer. That’s why they hired me.

You’ve probably heard the word “decolonize” tossed around a lot. “Decolonize marketing.” “Decolonize your diet.” “Decolonize your faith.” “Decolonize language.”
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In my work as a messaging strategist and copywriter for equity and social-impact driven Women of Color entrepreneurs, I often think about what it means to decolonize messaging, and how we might use language to build a culture rooted in truth, equity, empathy, and possibility.

If you’re a coach or entrepreneur and you regularly use words like:

✨ “Empowered”
✨ “Authentic”
✨ “Aligned”
✨ “Confidence”
✨ “Impact”
✨ “Transformational”

...you’re not doing anything wrong—in fact, you’re probably trying to attract values-aligned clients who feel those words in their bones.
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But when those words are floating around without context, story, or specifics, they start to blur together. Your audience can’t always tell what you mean—and that creates confusion, not connection.

I see this time and time again...

New clients come to me for email marketing support after having just finished creating their website.

But there's one costly problem...

Let's discuss how to save you a headache and some money.