If you’re a coach or entrepreneur and you regularly use words like:

✨ “Empowered”
✨ “Authentic”
✨ “Aligned”
✨ “Confidence”
✨ “Impact”
✨ “Transformational”

...you’re not doing anything wrong—in fact, you’re probably trying to attract values-aligned clients who feel those words in their bones.
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But when those words are floating around without context, story, or specifics, they start to blur together. Your audience can’t always tell what you mean—and that creates confusion, not connection.

I see this time and time again...

New clients come to me for email marketing support after having just finished creating their website.

But there's one costly problem...

Let's discuss how to save you a headache and some money.

Every year during Women's History Month and on International Women’s Day, we celebrate women’s achievements, push for equity, and commit to supporting women in business and leadership. But beyond the hashtags and slogans, are we really changing the stories that hold women back and amplifying those that move us forward?
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Storytelling isn’t just about what we say. It’s about whose voices we center, whose experiences we elevate, and what narratives we challenge or reinforce.

Women’s voices—especially in business—are powerful forces for cultural change. The real challenge isn’t whether we speak, but whether we listen, support, and shift the narratives that shape opportunity, leadership, and success.

One of the biggest mistakes I see business owners make in their copy and messaging? They think they’re being clear and specific—but they’re not.

They use words like impactful, innovative, or results-driven, assuming their audience will just get what they mean. But here’s the problem: vague language doesn’t connect. It doesn’t paint a picture, spark curiosity, or make your audience feel anything.

And if your audience doesn’t feel something? They won’t take action.
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So how do you know if you’re being specific enough? Try this:

I love when people lean over to me like they're about to tell me a secret, and with a guilty shrug say, “I can just have ChatGPT write my website–it does a good enough job.”

Friend, good enough is not going to get you very far.

Personally, I use ChatGPT all the time—for efficiency. But what ChatGPT can’t do is strategize—even if you ask it to and even if what it comes up with sounds good (and trust me, I’ve asked).

Sure, ChatGPT can spit out a sequence of emails in seconds. But do they actually make people want to open them? Click? Buy? Or do they just sound... fine?
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Does ChatGPT truly understand your DEI lens and the cultural nuances that make your brand unique? Can ChatGPT really know your Ideal Client the way you do?

If there’s ever been a time to shed old ways of thinking and get strategic about how you speak to and connect with your audience, it’s now, as we step into the Year of the Wood Snake. The Wood Snake blends intuition, flexibility, and growth, and if the Year of the Dragon felt very high energy, then you may be relieved to hear that the Year of the Snake should be a nice change of speed. I know I am!


I’ve already started adjusting my mindset to lean into an intentional slowdown for purposeful growth and deeper alignment.
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If this sounds like the energy you need to be channeling for 2025, here’s how you can do that with your messaging.