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What happens when your copy is authentic but not on brand?

5/5/2025

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I recently had a post go unintentionally viral, and I really wish it hadn’t. When I realized what was happening, I knew exactly where I had gone wrong.

​The biggest problem was that I wrote too broadly. I wasn’t thinking that this post would reach anyone besides my usual audience.

But equally, if not more importantly, I realized one other critical mistake I may have made…

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Are You Speaking Too Broadly in Your Copy? Here’s How to Fix It

4/21/2025

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If you’re a coach or entrepreneur and you regularly use words like:

✨ “Empowered”
✨ “Authentic”
✨ “Aligned”
✨ “Confidence”
✨ “Impact”
✨ “Transformational”

...you’re not doing anything wrong—in fact, you’re probably trying to attract values-aligned clients who feel those words in their bones.
​
But when those words are floating around without context, story, or specifics, they start to blur together. Your audience can’t always tell what you mean—and that creates confusion, not connection.

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Does Your Email Newsletter Read Like a Blog? Here’s Why That’s a Problem.

3/14/2025

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Your email list is one of your biggest business assets. But if your emails read like blog posts, you might be treating it like just another content platform instead of what it really is—a direct line to your audience.

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Is Your Message Polarizing Enough?

3/14/2025

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As a recovering people pleaser, eldest daughter, and natural diplomat, it’s not in my nature to be too polarizing. Walking the middle line was my default for a long time. So to be an effective copywriter and messaging strategist, I’ve had to step out of my comfort zone (much easier to do when writing other people’s copy than for myself). 

And that’s because safe messaging is forgettable. And forgettable messaging doesn’t sell.

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The Costly Mistake New Business Owners Make with Their Website

3/14/2025

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I see this time and time again...

New clients come to me for email marketing support after having just finished creating their website.

But there's one costly problem...

Let's discuss how to save you a headache and some money.

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Beyond Celebration: How Women’s Voices and Stories Reshape Business, Leadership, and Culture

3/13/2025

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Every year during Women's History Month and on International Women’s Day, we celebrate women’s achievements, push for equity, and commit to supporting women in business and leadership. But beyond the hashtags and slogans, are we really changing the stories that hold women back and amplifying those that move us forward?
​
Storytelling isn’t just about what we say. It’s about whose voices we center, whose experiences we elevate, and what narratives we challenge or reinforce.

Women’s voices—especially in business—are powerful forces for cultural change. The real challenge isn’t whether we speak, but whether we listen, support, and shift the narratives that shape opportunity, leadership, and success.

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High open rates, but little action? Let's fix that.

3/5/2025

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So your emails are getting opened, but when it comes to actually doing something—clicking that link, buying the thing, or signing up for your event—well... not so much.

It’s like being all dressed up with nowhere to go. So what’s the deal? Why are people opening your emails but not taking action?

​Let’s dive into a few sneaky reasons this may be happening.

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Are you being specific enough? Here's how to tell...

3/1/2025

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One of the biggest mistakes I see business owners make in their copy and messaging? They think they’re being clear and specific—but they’re not.

They use words like impactful, innovative, or results-driven, assuming their audience will just get what they mean. But here’s the problem: vague language doesn’t connect. It doesn’t paint a picture, spark curiosity, or make your audience feel anything.

And if your audience doesn’t feel something? They won’t take action.
​
So how do you know if you’re being specific enough? Try this:

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So You’ve Trained ChatGPT to Master Your Brand Voice…Now What?

1/30/2025

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I love when people lean over to me like they're about to tell me a secret, and with a guilty shrug say, “I can just have ChatGPT write my website–it does a good enough job.”

Friend, good enough is not going to get you very far.

Personally, I use ChatGPT all the time—for efficiency. But what ChatGPT can’t do is strategize—even if you ask it to and even if what it comes up with sounds good (and trust me, I’ve asked).

Sure, ChatGPT can spit out a sequence of emails in seconds. But do they actually make people want to open them? Click? Buy? Or do they just sound... fine?
​
Does ChatGPT truly understand your DEI lens and the cultural nuances that make your brand unique? Can ChatGPT really know your Ideal Client the way you do?

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Shed the Old, Speak the New: Messaging Strategies to Slither into Success for the Year of the Wood Snake

1/29/2025

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If there’s ever been a time to shed old ways of thinking and get strategic about how you speak to and connect with your audience, it’s now, as we step into the Year of the Wood Snake. The Wood Snake blends intuition, flexibility, and growth, and if the Year of the Dragon felt very high energy, then you may be relieved to hear that the Year of the Snake should be a nice change of speed. I know I am!


I’ve already started adjusting my mindset to lean into an intentional slowdown for purposeful growth and deeper alignment.
​

If this sounds like the energy you need to be channeling for 2025, here’s how you can do that with your messaging.

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  • Home
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