Is your message giving people enough of the story to make them want more?

Whether you’re shaping a brand story, refining an offer, or preparing for a launch, the Story Trailer Test will help you see what’s missing before your audience scrolls past, tunes out, or says “this sounds great” without taking the next step.

Let’s spot the story gaps in your messaging so we can make sure your audience sticks around for the whole movie.

For each of the statements, select one:

• Yes (consistently)

• Yes (inconsistently / sometimes)

• Not sure

• No

Are you missing any of the following key storytelling ingredients?

Characters we care about.

Overarching theme.

Hook.

Conflict.

Resolution.

Transformation.