Story Sprint is a live, 3-day virtual intensive where we’ll build the story architecture behind your next launch.

Across two focused hours each day, you’ll diagnose the gaps in your current story, clarify the larger narrative your offer belongs to, map the story beats that lead your audience toward a clean yes, and begin uncovering the MAGIC that makes you and your offer really shine.

This is not another content challenge asking you to publish more. We’re building the story that gives every post, email, and sales page a clear purpose.

Without the story architecture, your campaign becomes a collection of disconnected content assets.

There’s nothing bridging your audience from where they are to where they want to be.

And then they don’t know how to trust or believe you can help them build that bridge.

You should have a specific offer, event, program, or initiative you plan to promote next.

You don’t need to have the entire launch mapped out—that’s part of what we’re here to clarify—but you should know what you’re selling and why it matters.

If you’re still deciding what your offer is, this probably isn’t the right starting point.

You’ll leave with the story architecture behind your campaign—not a fully written library of launch assets.

You’ll know:

• The larger story your launch belongs to

• The role your offer plays within that story

• The gaps your messaging needs to close

• The emotional journey your audience needs to experience

• The essential story beats your campaign needs to include

• The convictions and distinctive elements that make the story yours

• How those pieces can guide your sales page, emails, and content

You won’t leave with every word written. You’ll leave knowing what story you’re telling, why it matters, and what each part of your campaign needs to accomplish.

This will make creating those assets a whole lot easier and cohesive.

No, that’s what I’m here for.

You don’t need perfect prose or a dramatic origin story. You need a clear offer, an upcoming campaign, and a willingness to look honestly introspectively and at what your audience needs to understand, feel, and believe.

We’ll find the story first. The polished words can come later.

Yes. The three days follow an intentional arc, and each session builds on the work you completed the day before.

Missing one day would mean missing a crucial part of your campaign’s story architecture, so plan to attend all three sessions live and participate fully.

Yes. This is a collaborative working room, not a watch-and-wave webinar.

You’ll have opportunities to receive live guidance, pressure-test your ideas, close story gaps, and sharpen your campaign alongside a small group of fellow participants.

The exact amount of individual feedback will depend on the final group size, but the experience is designed for active participation, not anonymous attendance.

We may go deep, but you will always have agency over what you share.

You’ll never be pressured to disclose a personal experience simply because it could make “good content.” We’ll explore the values, convictions, lived experiences, and perspectives shaping your work while honoring your boundaries and consent.

The goal is not forced vulnerability. It’s truthful, intentional storytelling that feels safe enough to share and strong enough to mean something.

Bring:

• The offer, program, event, or initiative you’re launching

• Any existing launch materials—even if they’re messy or incomplete

• Your sales page, emails, social posts, notes, or previous campaign copy

• Information about your audience

• An open mind and willingness to revise

• Something to write with

• Your brain food and beverage of choice…and, naturally, a cup of ambition

There may be short reflection or refinement exercises between sessions, but this is not designed to consume your entire week.

The live sessions are working sessions, so you’ll complete meaningful thinking and writing in the room. Any between-session work will help you carry the story forward—not bury you under busywork.

There will however, be some short pre-sprint homework to make sure we make the most of our three days.

Story Sprint is designed to be experienced live. The conversations, feedback, and discoveries happening in the room are a big part of the MAGIC—and they can’t be recreated by watching a replay while folding laundry.

However, life happens. Recordings of the teaching portions will be available to registered participants for seven days. Participant sharing, live coaching, and group feedback will not be recorded, protecting the privacy and intimacy of our writer’s room.

Please register only if you plan to attend all three sessions live. The recordings are a safety net, not a substitute for showing up and doing the work.

Yes. Your seat inside Story Sprint is $150, including all three live sessions and your sprint materials.

This isn’t a free challenge to play in the background while you answer emails. Your registration is your commitment to show up, roll up your sleeves, and do the work—with plenty of guidance and a little sparkle along the way.

Because Story Sprint is a live, limited-capacity experience, registration is non-refundable. If you can no longer attend, you may transfer your seat to someone else with advance approval or apply your registration toward a future Story Sprint, subject to availability.