Off of last week's post inspired by the New York Times' op-ed asking whether “Liberal Feminism Ruined the Workplace," I thought more about one of the things that stood out in that article.

The word “woke” (or a version of it) came up at least 50 times throughout the op-ed. It felt like a teenager discovering a cool new term and wouldn’t stop using it.

But that repetition isn’t accidental, stylistic, or neutral. Because when a single word shows up that often, one of two things happens:
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It either becomes weaponized or meaningless. Let's explore what happens in either of these situations.

You’ve probably heard the word “decolonize” tossed around a lot. “Decolonize marketing.” “Decolonize your diet.” “Decolonize your faith.” “Decolonize language.”
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In my work as a messaging strategist and copywriter for equity and social-impact driven Women of Color entrepreneurs, I often think about what it means to decolonize messaging, and how we might use language to build a culture rooted in truth, equity, empathy, and possibility.