At Red Balloon Station™, storytelling isn’t just what we do—it’s how we move, how we create culture change, how we call in the most aligned clients and collaborators.
First we get SMART, then we get WITCHY
Before your brand can shine, you need clarity and action. SMART is your playbook: from strategy to voice, alignment, rolling out launches, and leading with confidence. It’s how we go from ideas in your head to a brand that’s seen, heard, and felt.
S – Strategize →
First we clarify your core message, mission, and overall brand strategy.
M – Map →
Then we map out your Brand Voice. Your Brand Voice is the roadmap for how the world experiences your brand—it guides your tone, your words, and the way you show up so every message feels unmistakably you.
A – Align →
Next we integrate your Brand Voice consistently across channels.
R – Roll Out →
And when you're ready, we activate your Brand Voice in launches, campaigns, and marketing initiatives.
T – Take Lead →
Finally, we bring it all together to lead confidently with your voice, values, and authority in your audience and industry.
S – Strategize →
First we clarify your core message, mission, and overall brand strategy.
M – Map →
Then we map out your Brand Voice. Your Brand Voice is the roadmap for how the world experiences your brand—it guides your tone, your words, and the way you show up so every message feels unmistakably you.
A – Align →
Next we integrate your Brand Voice consistently across channels.
R – Roll Out →
And when you're ready, we activate your Brand Voice in launches, campaigns, and marketing initiatives.
T – Take Lead →
Finally, we bring it all together to lead confidently with your voice, values, and authority in your audience and industry.
Being SMART gives us structure. Getting WITCHY brings out our magic.
Getting WITCHY is the energy behind messaging for the magic-makers, system-shakers, and truthtellers.
W - Who you are / Who you’re for
Everything starts with who you are and who you're for. Without knowing these two things, you're just making noise.
I - Instinct + Intuition + Intellect (alliteration borrowed from Jen Kem)
Look at the numbers, then read the room. Numbers and metrics alone can give you an incomplete picture, and intuition or instinct alone can turn into noise if it’s not grounded in truth that meets the moment. When we have all three working together though, that's when everything clicks—the stories you tell, the way you tell them, resonate so deeply your audience not only hears you and feels seen by you, but they also want to show up for what you offer.
T – Transformation
Your audience must be able to envision themselves in your world. They must be able to envision how their life changes with your offer.
C – Core Stories
Know the core stories that move your mission forward, build an emotional connection, relatability, and help your audience envision the transformation you offer.
H – Harm Reduction & Honoring Consent
Common messaging and marketing tactics rooted in pressure, fear, and shame are great for short-term conversion; but they can feel misaligned with our values and lived experiences as Women of Color. To build steadfast communities and lasting impact, we want to lead with care instead of coercion. We want to invite, not impose. And we want to help people make choices from a place of knowledgable empowerment instead of manufactured urgency.
Y – Your Offer’s Role in the Bigger Picture
Your offers are building blocks to realizing your greater vision. Everything should come together to feel like one cohesive journey, like one distinct world.
W - Who you are / Who you’re for
Everything starts with who you are and who you're for. Without knowing these two things, you're just making noise.
I - Instinct + Intuition + Intellect (alliteration borrowed from Jen Kem)
Look at the numbers, then read the room. Numbers and metrics alone can give you an incomplete picture, and intuition or instinct alone can turn into noise if it’s not grounded in truth that meets the moment. When we have all three working together though, that's when everything clicks—the stories you tell, the way you tell them, resonate so deeply your audience not only hears you and feels seen by you, but they also want to show up for what you offer.
T – Transformation
Your audience must be able to envision themselves in your world. They must be able to envision how their life changes with your offer.
C – Core Stories
Know the core stories that move your mission forward, build an emotional connection, relatability, and help your audience envision the transformation you offer.
H – Harm Reduction & Honoring Consent
Common messaging and marketing tactics rooted in pressure, fear, and shame are great for short-term conversion; but they can feel misaligned with our values and lived experiences as Women of Color. To build steadfast communities and lasting impact, we want to lead with care instead of coercion. We want to invite, not impose. And we want to help people make choices from a place of knowledgable empowerment instead of manufactured urgency.
Y – Your Offer’s Role in the Bigger Picture
Your offers are building blocks to realizing your greater vision. Everything should come together to feel like one cohesive journey, like one distinct world.