Launch Trailer Test

If your next launch were a movie trailer, would your target audience instantly get the story and want to stay for the whole movie?

For each of the statements, select one:

  • Yes (consistently)

  • Yes (inconsistently / sometimes)

  • Not sure

  • No


Are you missing any of the following key storytelling ingredients?

Characters we care about.

Overarching theme.

Hook.

Conflict.

Resolution.

Transformation.