Launch Trailer Test

If your current offer or next launch were a movie trailer, would your target audience instantly get the story and want to stay for the whole movie?

Find out where your story gaps are, and submit your response to receive Producer’s Notes on how to close the gaps.

For each of the statements, select one:

• Yes (consistently)

• Yes (inconsistently / sometimes)

• Not sure

• No

Are you missing any of the following key storytelling ingredients?

Characters we care about.

Overarching theme.

Hook.

Conflict.

Resolution.

Transformation.