FEB 13, 2025 - APR 3, 2025
Does any of this sound like you? You’re planning a launch or event and…✔️ You swear you’re going to write those emails and that sales page…right after you finish everything else on your endless to-do list
✔️ Your “marketing strategy” is basically just posting on social and crossing your fingers that people show up ✔️ Your sales page is staring at you like, “So…you gonna write me or what?” ✔️ You haven’t even thought about the story of your campaign because, honestly, who knew campaigns needed stories? ✔️ “Wait… I need more than just a few emails saying, ‘Hey, buy my thing’?” |
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I see you juggling all the hats—CEO, marketer, copywriter, customer service, snack provider—and wondering why there aren’t enough hours in the day. Sitting down to map out an email strategy or write a sales page that doesn’t sound like a late-night infomercial? Yeah, that’s the stuff of procrastination legends.
But let me step in here with some Big Sis Energy. Those emails and that sales page? They’re the VIPs of your launch. Did you know email marketing generates $42 for every $1 spent? And sales pages are the key to closing the deal. Let’s make sure yours does the heavy lifting for you.
But let me step in here with some Big Sis Energy. Those emails and that sales page? They’re the VIPs of your launch. Did you know email marketing generates $42 for every $1 spent? And sales pages are the key to closing the deal. Let’s make sure yours does the heavy lifting for you.
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Get organized, and dive into action.There’s a proven method to this madness, and I’m here to get you off the procrastination train and onto the fast track to launch success.
It’s going to take work and dedication, but I’m not going to let you put this off any longer. Besides, I love writing an email campaign like I love following an Olympian’s journey to the gold medal podium: meticulously planned, filled with pivotal moments, and designed to take your audience from start to finish with a win they’ll remember. |
That’s why I decided to put together an 8-week bootcamp where we’ll:
- 🏋️♀️ Use my 8-Step Sales Funnel Blueprint to get your messaging into shape—clear, consistent, and ready to convert
- 🏋️♀️ Write your sales page so it’s not just a description but a full-on persuasion machine
- 🏋️♀️ Map out AND WRITE every email in your campaign—no more guesswork, no more procrastination
- 🏋️♀️ Get personalized, pro-level feedback from your Bootcamp Coach (that’s me!) to make sure every word hits the mark
- 🏋️♀️ Plus, a bonus 1:1 session with the Conductor of this Bootcamp (me again 😉)—because we’re not just getting you off the procrastination train—we’re handing you the controls
"I had a great experience with the bootcamp! As a marketing person, I've built sales funnels and written copy, but I've never done it in such a thorough and thoughtful way. My method was very basic, compared to all the techniques and examples that were introduced into our course. Besides how organized Justine's coursework and assignments were, my favorite part is hearing about my classmates' projects and gaining some new perspective on how I could implement similar things in my own marketing. Justine is such a pleasure to work with, I looked forward to the classes each week. Highly recommend it if you want to add another very useful skill to your knowledge base." - Judy Thang, Co-Founder of Studious Coworking Space
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Meet your Bootcamp Coach:Hi, I’m Justine Wentzell-Chang. I'm an Eldest Daughter of Immigrants, Mother, Activist, and Copywriter/Messaging Strategist/Brand Storyteller for phenomenal BIPOC + woman-owned businesses on a mission to change the status quo and create positive culture change.
With a law degree, over a decade of experience writing & making movies that sell globally, an impactful book filling readers with “A Pocket Full of Dreams,” and a handful of songs written for indie films, I know how to write stories that sell like nobody’s business. But my passion for storytelling goes deeper than entertaining and engaging audiences, it comes down to the power our words have to influence, transform, and create culture. That’s why I’m here to help you use the power of storytelling to grow your community, turn them into devoted superfans, and click “yes“ on you. |
Launch Lab Bootcamp
The Launch Lab Bootcamp is here to give busy, impact-driven BIPOC and woman entrepreneurs a push to plan, strategize, and create a gold-medal-worthy campaign for their next launch or event. Together, we’ll get you in shape to connect with and convert your audience like an Olympian reaching the podium.
What does this bootcamp look like?
We'll meet every Thursday for 8-weeks starting February 13, 2025 to April 3, 2025
This eight-week bootcamp will include one live session per week (~1 to 1.5 hours each week). We'll start by mapping out your campaign messaging strategy, then writing your sales page. After we've written your sales page, we'll write two emails a week.
The schedule will look like this:
You don't have to DIY this, because I'm going to DIWY (Do It With You).
This eight-week bootcamp will include one live session per week (~1 to 1.5 hours each week). We'll start by mapping out your campaign messaging strategy, then writing your sales page. After we've written your sales page, we'll write two emails a week.
The schedule will look like this:
- Week 1: Laying down your storytelling and messaging foundations for the campaign to help you create clarity, consistency, and greater impact across different channels (a little bit of pre-work will be required)
- Week 2: Writing your sales page
- Week 3: Q&A - Review your sales page + Email Campaign Overview + Write first 2 emails of indoctrination sequence
- Week 4: Review first 2 emails + write next 2 emails of indoctrination sequence
- Week 5: Review your indoctrination sequence emails + write the first 2 sales emails
- Week 6: Review Week 5's emails + write the next 2 sales emails
- Week 7: Review Week 6's emails + write the final 2 sales emails
- Week 8: Review final 2 emails and answer any final questions.
- BONUS: 1:1 Magic Hour Session with me post-bootcamp to do a final review of your campaign and overall launch messaging and strategy
You don't have to DIY this, because I'm going to DIWY (Do It With You).
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What you'll walk away with...
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What makes this bootcamp a
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ADDITIONAL OPPORTUNITIES TO JOIN
Institutions and corporations across the U.S. are abandoning their DEI programs and initiatives. With the current administration, it's like they've dusted their hands and said "Finally, we don't have to care anymore."
Well, I'm not going to sit around and let our country go color-blind. That's why i'm doubling down on my support for BIPOC and women entrepreneurs, as well as other communities of historically marginalized peoples, including: the LGBTQ+ community, people with disabilities, neurodivergent individuals, women, religious minorities, and other groups who have faced systemic barriers.
And I know that especially if you're running the show mostly on your own, sometimes these bootcamps and programs may be financially out of reach for the moment, so here are a couple of other opportunities to join:
1 FREE SCHOLARSHIP SPOT
(Please fill out this application by Friday Feb 7, 2025)
5 PAY-WHAT-YOU-CAN SPOTS
(Minimum $288, because you've got to have some skin in the game
Email me: [email protected] if interested)
ADDITIONAL BONUSES FOR FULL-PRICE COMMITMENT
Get a free Brand Voice audit and a package of 3 Magic Hour sessions ($1,000 value)
The Launch Lab Bootcamp was so invaluable for my business and sanity. I know that I need to invest in copywriting and marketing, but I'm still at a stage in my business where it doesn't make sense to fully hire out. This program is a perfect fit for me. I also really wanted to understand the fundamentals of launching so that I know what I actually need to look for in someone when I am ready to hire in the future. It is so much more fun to learn about how to launch and work alongside Justine and the other wonderful members of the program vs trying to Google and Youtube my way through figuring it out."
- Gabbi Cerezo, Founder of That Makes Cents
It’s time to stop letting procrastination or self-doubt hold you back. I’m fully invested in your success because I know the incredible impact you’re making for your clients and community. You’re here because you’re doing something important—and I want to make sure you have the support to bring that vision to life.
Launching successfully is no small feat, but I’m here to help you navigate it without the overwhelm. Together, we’ll streamline the process, saving you time and energy while ensuring your launch is as stress-free and successful as it can be. Let’s turn your hard work into results that matter, and I’ll be right here with you every step of the way.
Launching successfully is no small feat, but I’m here to help you navigate it without the overwhelm. Together, we’ll streamline the process, saving you time and energy while ensuring your launch is as stress-free and successful as it can be. Let’s turn your hard work into results that matter, and I’ll be right here with you every step of the way.
How do I know if this bootcamp is for me?
This is for you if you're a BIPOC or woman entrepreneur who:
🌟 Is launching an offer (new or repeated) in late spring or summer of 2025
🌟 You've been prioritizing other things in your business and putting off writing your sales page and planning your sales emails ahead of time
🌟 Aren't sure what goes into creating a successful sales page or sales email campaign
🌟 Have previously had lackluster launches and need a Simone Biles level comeback
🌟 Are ready to get out of your own way, take bold action, and finally craft a sales page and email campaign that actually converts! (it's going to take WORK!)
🌟 Is launching an offer (new or repeated) in late spring or summer of 2025
🌟 You've been prioritizing other things in your business and putting off writing your sales page and planning your sales emails ahead of time
🌟 Aren't sure what goes into creating a successful sales page or sales email campaign
🌟 Have previously had lackluster launches and need a Simone Biles level comeback
🌟 Are ready to get out of your own way, take bold action, and finally craft a sales page and email campaign that actually converts! (it's going to take WORK!)
What if I don't finish writing all the emails or my sales page during the bootcamp?
If you've got an upcoming launch, it will be to your benefit to put in the work to finish. But if you don't, recordings of the trainings and review sessions will be available to you. Plus, you'll have email, video, voice notes, and google doc notes access to me through your launch.
The goal is to give you everything you need to not just launch, but to launch with confidence. You’ll walk away with the tools, knowledge, and strategies to make the process smoother, less stressful, and—most importantly—empowering.
The goal is to give you everything you need to not just launch, but to launch with confidence. You’ll walk away with the tools, knowledge, and strategies to make the process smoother, less stressful, and—most importantly—empowering.
Feeling like you may need more of a 1:1 experience?
Some folks do better with 1:1 attention.
The Email Sales Sequence for Launch + Sales Page: "The Connect + Convert Express" VIP Experience may be just the thing you need. It's everything the bootcamp offers but in a 1:1 setting.
The Email Sales Sequence for Launch + Sales Page: "The Connect + Convert Express" VIP Experience may be just the thing you need. It's everything the bootcamp offers but in a 1:1 setting.
What makes this bootcamp different from others?
This bootcamp is called a bootcamp for a reason. It's going to be work, but unlike a scary drill sergeant, think of me more as your big sister getting you in top form, cheering you on, and pulling you across the finish line when you want to give up.
And the small group setting means you’ll never feel lost in the crowd. You’ll get personalized attention, real-time feedback, and the support of a tight-knit group of peers who are just as committed to leveling up as you are. Together, we’ll turn your launch dreams into a strategic plan with assets that convert and a process you can actually enjoy.
And the small group setting means you’ll never feel lost in the crowd. You’ll get personalized attention, real-time feedback, and the support of a tight-knit group of peers who are just as committed to leveling up as you are. Together, we’ll turn your launch dreams into a strategic plan with assets that convert and a process you can actually enjoy.
