Have you ever wondered to yourself, “What do I even say?”
Or you’re out there trying to tell people about your business, but you find yourself fumbling over your words…
People walk away still not sure what you do even after five or ten minutes of talking to you…
Or maybe you’re out there trying to emotionally connect with with your audience, you’re bearing your soul out there, you might even be excited to share your story and how you want to help people…
Your audience might even be responding, and feeling inspired…but conversion is still slow or lacking.
You’re posting regularly, but in reality, your strategy (or lack thereof) is more like a maze of tangled tracks, hoping something eventually connects.
Or you’re out there trying to tell people about your business, but you find yourself fumbling over your words…
People walk away still not sure what you do even after five or ten minutes of talking to you…
Or maybe you’re out there trying to emotionally connect with with your audience, you’re bearing your soul out there, you might even be excited to share your story and how you want to help people…
Your audience might even be responding, and feeling inspired…but conversion is still slow or lacking.
You’re posting regularly, but in reality, your strategy (or lack thereof) is more like a maze of tangled tracks, hoping something eventually connects.
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Whether you’re planning your newsletter or social content…
Building your website… Planning a launch or event… The effectiveness and impactfulness of your communications comes down to your messaging. Are you speaking to the right audience? Are you speaking in a way that they can understand how you can help them? Have you built enough trust, safety, and belief in you and your brand? |
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Without a strong messaging foundation, it is challenging to sell anything, because messaging is more than just stringing nice sounding words together.
Your messaging is shaped by your values, your brand story, who your brand is, who your audience is, your mission, your vision, and your unique voice. 
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Did you know:
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Meet your Station Master & Challenger...
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Hi, I’m Justine Wentzell-Chang. I'm an Eldest Daughter of Immigrants, Mother, Activist, and Copywriter/Messaging Strategist/Brand Storyteller for phenomenal BIPOC + woman-owned businesses on a mission to change the status quo and create positive culture change.
With a law degree, over a decade of experience writing & making movies that sell globally, an impactful book filling readers with “A Pocket Full of Dreams,” and a handful of songs written for indie films, I know how to write stories that sell like nobody’s business. But my passion for storytelling goes deeper than entertaining and engaging audiences, it comes down to the power our words have to influence, transform, and create culture. That’s why I’m here to help you use the power of storytelling to grow your community, turn them into devoted superfans, and click “yes“ on you. |
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The Get Your Messaging Straight Challenge helps busy, impact-driven brands struggling to figure out what to say and how to say it, create clear, consistent, and impactful messaging that takes your audience on a memorable journey, helps you stand out above the noise, and increase connection and conversion through building out a distinct and memorable brand voice and clear messaging framework so you can effectively strategize your communications for maximum impact and results with ease and confidence.
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“Justine is pure magic! Before creating the Brand Voice, I would communicate multiple versions of the brand story and I myself would get lost. After working together, I found grounding in the way I shared the story and how I want to communicate the work I am doing for 1st and 2nd gens!” - Jess Velasco, Founder of JessSayIt
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Join me for this 7-day challenge to help you build out an essential Brand Voice and Messaging Guide, a foundational asset every business needs. Building your brand voice is more than just figuring out your tone and phraseology. It’s even more than just clearly defining your mission, vision, and position in the market. In this step-by-step essential branding work, I’ll help you create the foundation of a memorable journey for your customers and impact-driven strategy to turn your audience from casual observers to devoted superfans. |
The practical "deets":
- When: Jan 16, 2024 - Feb 6, 2017 (see calendar below for exact schedule)
- Time: 12pm Pacific (recordings will be made if you're not able to make it live)
- Spots Available: 5
- Cost: EARLY BIRD $550 (until Dec 31st) / REG $699 (with a total value of $3250)
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But Justine, why this weird schedule?
It's difficult to just whip up a Brand Voice & Messaging Guide. The work we'll do on your brand story, core values, and core compass statements requires time to reflect, process, and produce.
That's why I've spaced out the schedule this way to give you the breathing room you'll need to digest what you learn, put it into action, and bring out your inner magic✨
That's why I've spaced out the schedule this way to give you the breathing room you'll need to digest what you learn, put it into action, and bring out your inner magic✨
The Breakdown
This is a unique “Do With You” opportunity to:
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What if I'm still not clear or confident after the challenge?
To make sure your brand voice and messaging framework are in line with your goals, each participant will receive a free audit of their finished Brand Voice & Messaging Guide.
Plus I've got not one, but THREE BONUSES for you:
Plus I've got not one, but THREE BONUSES for you:
- BONUS #1: 1:1 ✨Magic Hour✨ session with me so we can work through your Brand Voice & Messaging Strategy more in depth and discuss your overall messaging strategy,
- BONUS #2: A content planning worksheet to help you immediately put your storytelling strategy into action
- BONUS #3: 30-minute strategy session post-challenge to apply your brand voice and messaging strategy to a specific launch or offer.
"Before working together I felt unsure around how to talk about my brand with all the different elements I provide (wellness, fashion, video marketing)...I didn't think my varied background could be summed up in such a digestible way...I feel more confident in my messaging and communications. I'm currently preparing for a launch and I've been able to reference my guide and the emails to make sure things have a cohesive feel."
- Crystal Pope, Too Geek'd Marketing
Ready to accept the challenge? It's easy as 1...2...3!
- Accept this challenge and register here.
- You’ll get a confirmation email with what to expect in our 7-day challenge + tips to get ready for our time together
- Get ready to dig deep and uncover your most brilliant diamond...your story.
FAQ's
Who is this challenge for?
This challenge is for you if:
*Note: You'll get the most out of this if you know what your offers are. While there's certainly still value to be learned and gained even without clear offers, it is less likely you'll be able to walk away with a clear Brand Voice & Messaging Guide, because you're less likely to be able to write the appropriate brand story, conviction codes, core compass statements (mission, vision, brand promise, brand positioning statement).
- You struggle with sharing your brand’s story, telling people what you do, talking about your offers
- You struggle with “what to say”
- Your messaging isn’t consistent or lacks real strategy
- It feels like people aren’t quite getting what you do
- You’re preparing for a launch and need to get your messaging straight
*Note: You'll get the most out of this if you know what your offers are. While there's certainly still value to be learned and gained even without clear offers, it is less likely you'll be able to walk away with a clear Brand Voice & Messaging Guide, because you're less likely to be able to write the appropriate brand story, conviction codes, core compass statements (mission, vision, brand promise, brand positioning statement).
What will I achieve by the end of the challenge?
By the end of the challenge, you will have a fully developed Brand Voice and Messaging Guide, including a distinct brand voice, messaging framework, and strategies to increase audience connection and conversions.
AND you'll be able to communicate what you do, how you do it, and who you serve with a new and brillent sense of confidence and conviction.
AND you'll be able to communicate what you do, how you do it, and who you serve with a new and brillent sense of confidence and conviction.
What is the time commitment for this challenge?
You’ll need to dedicate about 1 to 1.5 hours for our live sessions, plus time to do each day’s homework.
Note: we’ll have two days of Q&A sessions where we can review your work and you can ask any questions you have about the homework or topics we discuss.
Note: we’ll have two days of Q&A sessions where we can review your work and you can ask any questions you have about the homework or topics we discuss.
What if I can't attend the live sessions?
No worries! All live sessions will be recorded and made available to participants, so you can catch up at your convenience.
Plus, you'll get a bonus 1:1 session with me to work with you through your challenges, and make sure you don't feel lost, confused, or behind.
Plus, you'll get a bonus 1:1 session with me to work with you through your challenges, and make sure you don't feel lost, confused, or behind.
How is this challenge different from other branding courses?
This challenge is a hands-on, "do with you" experience. So, I'm not only going to teach you the essential elements for crafting a clear, distinct, and memorable brand voice and messaging framework, I'm going to walk you through creating each element, plus give you my personalized feedback.
In other similar challenges or workshops, you won't get that personalized feedback. This group is purposefully kept small, too, so that you can get personalized feedback. In other similar challenges that are open to all with no space limitations, you may or may not get your questions answered. But I want to make sure you are set up for success.
In other similar challenges or workshops, you won't get that personalized feedback. This group is purposefully kept small, too, so that you can get personalized feedback. In other similar challenges that are open to all with no space limitations, you may or may not get your questions answered. But I want to make sure you are set up for success.