If you have a business, you need a Brand Voice Guide. Full stop.
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Your brand voice isn’t just how you sound.
It’s how you stand out. It’s how you stand for something. A Brand Voice Guide isn't just a "nice-to-have," it's a foundational roadmap to all your messaging and how your business shows up in the world. I know most of us get hyped about the visuals first—logos, colors, maybe a vibe-y mood board—and figure our “natural” voice will do the rest. But if your message doesn’t resonate or stick, all those pretty visuals? They won’t carry you. A logo can’t speak for you. |
But your voice? That’s what turns browsers into believers, and casual scrollers into "clear yes" clients (as Jen Kem always says) who know they’ve found their person.
And even if you’ve done brand voice work before, chances are your business has evolved—your audience has shifted, your offers have grown. And your voice? It needs to keep up. So is it time to revisit your brand voice?
At Red Balloon Station, we don’t do boring brand voice decks or vanilla templates. We help you craft a brand voice so unmistakably you, your audience could pick it out like your best friend hearing your laugh in a crowded Trader Joe’s.
But this isn’t just about how you sound.
This is your North Star—the guide for all your messaging, so you can write and communicate with clarity, consistency, and conviction—whether it’s you at the keyboard or your future team of copywriters and culture-changers.
And even if you’ve done brand voice work before, chances are your business has evolved—your audience has shifted, your offers have grown. And your voice? It needs to keep up. So is it time to revisit your brand voice?
At Red Balloon Station, we don’t do boring brand voice decks or vanilla templates. We help you craft a brand voice so unmistakably you, your audience could pick it out like your best friend hearing your laugh in a crowded Trader Joe’s.
But this isn’t just about how you sound.
This is your North Star—the guide for all your messaging, so you can write and communicate with clarity, consistency, and conviction—whether it’s you at the keyboard or your future team of copywriters and culture-changers.
But this is more than a Brand Guide...
We’re not here to just sit pretty with manufactured personas or a watered-down corporate tone.
This is for bold brands with purpose and fire—brands building movements, not just marketing plans.
Inside, we'll dive deep into:
🪄 Your brand story — because everything starts with your story.
🪄 Your brand’s core beliefs and conviction codes — because values without action are just fluffy words.
🪄 Your core compass statements — your vision, mission, and promise, distilled. These are the guiding lights that keep your messaging focused, aligned, and moving in the right direction.
🪄 Your brand & ICA archetypes — because they’re the anchor of a strong brand voice. When you know your role in the story and the role your audience is playing, your message becomes unmistakable, resonant, and rooted in purpose—not just pretty words.
🪄 Your tone, texture, and cadence — so every word sounds like you, not a ChatGPT echo.
🪄 Go-to phrases, language pillars, and signature sayings — to help your audience recognize your voice across platforms.
🪄 What to say and what to steer clear of — because boundaries are part of brand clarity too.
And then we go two steps further.
📖 I'll build out a storytelling framework and a treasure chest of aligned, strategic story ideas—so you never have to wonder what to say (or whether it’s on-brand).
🍒 But the cherry on top?
You’re not just walking away with a pretty PDF.
This handy-dandy, life-saving Brand Atlas is your Swiss Army knife for every pitch, post, and page you write.
Because your message should feel like magic—clear, confident, and unmistakably yours.
This is for bold brands with purpose and fire—brands building movements, not just marketing plans.
Inside, we'll dive deep into:
🪄 Your brand story — because everything starts with your story.
🪄 Your brand’s core beliefs and conviction codes — because values without action are just fluffy words.
🪄 Your core compass statements — your vision, mission, and promise, distilled. These are the guiding lights that keep your messaging focused, aligned, and moving in the right direction.
🪄 Your brand & ICA archetypes — because they’re the anchor of a strong brand voice. When you know your role in the story and the role your audience is playing, your message becomes unmistakable, resonant, and rooted in purpose—not just pretty words.
🪄 Your tone, texture, and cadence — so every word sounds like you, not a ChatGPT echo.
🪄 Go-to phrases, language pillars, and signature sayings — to help your audience recognize your voice across platforms.
🪄 What to say and what to steer clear of — because boundaries are part of brand clarity too.
And then we go two steps further.
📖 I'll build out a storytelling framework and a treasure chest of aligned, strategic story ideas—so you never have to wonder what to say (or whether it’s on-brand).
🍒 But the cherry on top?
You’re not just walking away with a pretty PDF.
This handy-dandy, life-saving Brand Atlas is your Swiss Army knife for every pitch, post, and page you write.
Because your message should feel like magic—clear, confident, and unmistakably yours.
This is you, walking away with...
🚂 The confidence, clarity, and readiness to stand grounded in your own powerful voice that reflects your mission and moves your people
🚂 Language that sells—with zero ick and zero meaningless jargon.
🚂 A guide that keeps your messaging aligned across platforms, team members, and offers
🚂 Your sanity (because second-guessing every sentence is exhausting).
🚂 A messaging foundation built to grow with you—so your voice evolves alongside your vision.
🚂 The confidence, clarity, and readiness to stand grounded in your own powerful voice that reflects your mission and moves your people
🚂 Language that sells—with zero ick and zero meaningless jargon.
🚂 A guide that keeps your messaging aligned across platforms, team members, and offers
🚂 Your sanity (because second-guessing every sentence is exhausting).
🚂 A messaging foundation built to grow with you—so your voice evolves alongside your vision.
Investment: $2,500 + your willingness to do some deep work
Turnaround: 2–3 weeks
🚂 Ready to sound like yourself—everywhere?
This way → Book a virtual tea to make sure this is what you need, what you really really need.
My dear Culture Changer, this is more than marketing. It's some deep soul work, too. Tears have been shed, weight has been lifted from shoulders, and dances have been partied. Just ask my clients...
Turnaround: 2–3 weeks
🚂 Ready to sound like yourself—everywhere?
This way → Book a virtual tea to make sure this is what you need, what you really really need.
My dear Culture Changer, this is more than marketing. It's some deep soul work, too. Tears have been shed, weight has been lifted from shoulders, and dances have been partied. Just ask my clients...
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Book a virtual tea to start bringing the magic out in your voice.
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Hiya, Justine here :)When you haven’t thought past your tone—and need your message to sound like you, move like you, and matter like you...don't worry, I've got you.
Let's amplify your voice and your brilliance in the most sparkling way. 🎈Justine |