Get Your Service on the Top of Your Client’s Holiday Wishlist

It’s that time of year again—the holiday marathon from October to December where everyone’s busy loading up on gifts for others, stocking up on Black Friday deals, and stretching their budgets to the max. As a service provider, you may be wondering how you compete with all the shiny products and flashy sales...or do you even compete with them?

Well, I’m here to tell you that your service needs to be on your audience's wishlist this year, and it’s time they realize wishlists aren’t just for candles and shiny new tech. They’re for something much more powerful.

So, how do you message your service in a way that cuts through the holiday noise? It’s all about highlighting the deeper value you offer. Your messaging should make it clear that what you provide isn’t another check off the to-do list—it’s a step toward real, impactful change.
Let’s dive into how you can use conscious messaging to make sure your services grab attention and earn a spot on their holiday wishlist:


1. Add Holiday Sparkle Without Cheapening Your Value

We get it—when everyone’s slashing prices left and right, it’s tempting to hop on the discount train. But conscious entrepreneurs like you know that transformation isn’t something you put on sale. Instead of making your services feel like a commodity, focus on how you can add real value. Use your messaging to show that your services are exclusive, high-impact, and worth the investment—even at full price.
Here’s how your messaging can create a sense of urgency and value:

• Bonus Sessions or Special Access: In your messaging, emphasize that you’re offering more rather than less this holiday season. Whether it’s a free follow-up session or exclusive access to resources, frame it as added value that makes your client feel seen and cared for.
• Limited Edition Packages: Communicate that this is a special offer designed to help them wrap up the year strong and enter 2025 ready to thrive. Consider aligning your offers with their personal and professional growth goals.
• Experiential Gifting: Most people are thinking about material gifts, but your messaging can shift their mindset. Position your services as the perfect experiential gift—something that keeps giving long after the holidays. Encourage them to think beyond gadgets and give a gift that transforms. Think ‘Gift Certificates with Purpose’ or ‘Buy One, Gift One’ for someone in need.

Remember, no gimmicks—just value

2. How to Get on Their Wishlists
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It’s easy to get swept up in the frenzy of holiday sales, and your clients are likely spending more than they realize on stuff. But your messaging should show them that wishlists aren’t just for material goods—they’re for self-investment, too.


Remind your audience that personal growth, well-being, and long-term success should be on their wishlist. Your services—whether it’s coaching, wellness programs, or consulting—aren’t just nice-to-haves. They’re the catalyst for change, empowerment, and fulfillment.


In your messaging, you might say something like:


“This year, don’t settle for another gadget that’ll end up in a drawer. Ask for something transformative. A gift that helps you grow, succeed, and step into 2025 with purpose and clarity.”
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Encourage your audience to share with their loved ones what they really want this holiday season. Self-investment is the gift that keeps giving.

3. Help Clients See the Power of Investing in Themselves—Now
Between gift-buying and holiday stress, people tend to overlook investing in their own growth. But what if this season is actually the perfect time to focus on themselves? While they’re busy planning for everyone else, your messaging should remind them that investing in their future is the ultimate gift, because then they can show up more fully for others.


It's truly the gift that keeps on giving!

• Frame it like this: "The holidays are about giving, but don’t forget to invest in yourself. When you prioritize your growth, you set yourself up for success in the new year, creating more energy to give back. While others wind down, you can gear up for what’s next—ensuring your well-being and future success."

It’s all about shifting their mindset--your service isn’t just another expense, it’s an investment that will deliver long after the holiday lights come down. Your messaging can position your offer as the smart choice that sets them up for long-term success and gives them the ability to keep giving to their loved ones, too.

Why This Matters:

During the holiday season, people are buying for everyone else—and, yes, they’re sneaking in a few deals for themselves, too. But the one thing they’re not prioritizing? What they really need.


Your service can fill that gap. You’re not offering just another holiday deal—you’re offering something with real, lasting impact. With the right messaging, your service-based brand can stand out from the crowd and land a spot on your clients’ wishlists.


So, this holiday season, get creative with your messaging. Remind your audience that the best gifts aren’t always found in stores—they’re the ones that help them grow, thrive, and set themselves up for success in the year ahead.


Ready to brainstorm some fresh ideas for your holiday offers? Drop a comment below or send me a message, and let’s make magic happen!


Stay curious,
🎈Justine

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Red Balloon Station is a creative hub for storytelling and brand messaging services that help BIPOC + women-owned businesses and creatives use the power of their words and storytelling to better strategically and meaningfully connect with their target audience so that together we can all have a more positive impact on people, planet, and culture.
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Justine Wentzell-Chang is an Eldest Daughter of Immigrants, Mother, Activist, and brand storyteller/copywriter for phenomenal BIPOC + woman-owned businesses and creatives on a mission to change the status quo, create culture change, or save the planet! With a law degree, over a decade of experience writing & making movies that sell globally, an impactful book filling readers with “A Pocket Full of Dreams,” and a handful of songs written for indie films, Justine knows how to tell stories that sell like nobody else's business. And she is here to help you use the power of storytelling to grow your community, turn them into devoted superfans, and click the “yes” button on you.
Justine created Red Balloon Station, because for too long someone else has been inaccurately writing or erasing our BIPOC and women's stories. It’s time to direct our own narratives so that together we can create a culture of empathy, equity, and positivity.