Truth Aligns With Your Audience’s Values:
Today’s consumers, especially younger and more diverse audiences, demand authenticity. They expect the brands they support to align with their values, including truth-telling, justice, and inclusion. Your Voice Shapes Culture: Businesses play a major role in shaping public narratives. When you challenge harmful distortions and erasurers of history—like the sanitized version of Thanksgiving—you lead by example and contribute to a more informed, equitable culture. Integrity Fuels Trust: Trust is earned when your messaging reflects integrity. Being honest about the history behind Thanksgiving and supporting Native issues, causes, and movements like Land Back shows your audience that you stand for more than profit—you stand for justice. How to Be a Truth Teller Telling the truth and setting it straight requires a conscious and consistent commitment to justice and a willingness to challenge the narratives that make us and those around us uncomfortable. It's also a form of leadership—it signals to your audience that you prioritize authenticity and integrity over convenience. Embracing the truth starts with understanding the impact of your words and taking intentional steps to ensure your messaging reflects the values you want to embody. Here's how... Acknowledge the Real History: Thanksgiving isn’t just a feel-good holiday. It’s rooted in violence, land theft, and systemic oppression. Recognizing this in your messaging demonstrates respect for the truth and those harmed by these myths. Center Indigenous Voices: Share resources, stories, and perspectives from Native leaders and communities. Amplifying their voices gives your audience access to truths they may not have heard before. Support Land Back and Native Rights Movements: Put your values into action. Partner with Indigenous organizations, donate to their initiatives, or find ways to incorporate advocacy into your brand’s efforts. Why This Matters for Your Business Every story your brand tells is a reflection of your values. Businesses that actively engage in truth-telling stand out as leaders in authenticity and accountability—qualities that build lasting loyalty. By being a Truth Teller, you show your audience that you’re not afraid to have hard conversations, that you value justice, and that you’re willing to act on it. This Thanksgiving (or Truthsgiving), rethink the stories you tell and the impact they create. Because when businesses stand for truth, they’re not just shaping the narrative—they’re shaping the future. So, which side of the story will your brand stand on? Resources and a few things you can do: 🐢 Know whose land you live, make a life, and profit on. You can easily find out here: https://native-land.ca/ 🐢 Follow and support Native organizations like:
🐢 Support Native businesses, creatives, and artists. A few I love:
Stay curious Culture Changer, 🎈Justine
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