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Client: Carmen's Authentic Mexican Food is a Phoenix-based, family-owned catering company. They deliver and cater everything from corporate lunches to large family gatherings.

Challenge: Carmen's needed to update their website with copy that helps drive conversion while maintaining the warmth and quality of their family recipes. 

Solution:  It was important to tell their grandma Carmen's story and convey that their business is rooted in family, while also highlighting their freshly made meals. Using a personal tone to connect with customers and mouthwatering messaging, I concisely conveyed what Carmen's offers, and the legacy of her cooking passed down to her daughter, then to her grandkids, and now shared with their community.
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  • Home
  • Arrivals
    • Services
    • About Me
  • Platforms
    • Copywriting & Brand Development >
      • Portfolio
      • Blog
      • Mamapreneuers & Family-Owned Businesses
      • Nonprofits
      • Testimonials
    • Film & TV
    • Music
    • Books
  • Departures