1. Keeping Their Attention
If you only have a single Welcome Email, you'll likely need to squeeze in a lot of info about your brand, your values, and what sets your product(s) or service(s) apart. This can be risky because you don't want to lose your new audience member's attention midway through your email. So breaking up the important info that allows you to build trust and credibility can be helpful.
2. Power of Persuasion
The power of persuasion lies in strong copy that leads with empathy, but it's also staying top of mind. The truth is, most people aren't ready to buy right away, and you've got to be present for the procrastinators and the ones who need a little extra convincing on the second, maybe third time, or more. Sometimes, people are also just busy and may forget about the first email. So, send a sequence to keep the conversation going. Let them get to know you and how you can serve them.
3. Increase Revenue
According to Mailchimp, on average, sending a welcome email sequence yields 51% more revenue than a single welcome email. So if the other two reasons weren't compelling enough, I hope this one is.
In need of setting up a Welcome Email Sequence or upgrading your Single Welcome Email to one? Contact me for a free consultation.