A Brand Voice Guide helps you define and communicate your brand's voice, tone, and personality. Having a clear brand voice strengthens your ability to effectively communicate with your audience, which is vital if you want to build loyalty and trust with your customers. But a Brand Voice Guide is not only useful for external communications, it also sets the tone and expectations internally. It defines your values that guide your brand internally and externally.

Here are a 5 tips to help you build your Brand Voice Guide.

As a copywriter, I love looking at what other brands are doing for inspiration. And let's be super clear--inspiration not copying. I even have a "Copy Inspo" folder in my emails for anytime I see something, and I think, "Oo that's a fun subject, or great preview text." Inspiration is everywhere, and seeing what other brands are doing can not only inspire great ideas, but also inform what you don't want to do. 

So, I wanted to share 5 sustainable brands that I follow, who have great marketing, and the reasons I love their marketing.

When you're starting or building your business, often the focus is on crafting and telling your brand story. But there are 3 critical stories your business needs to tell, and one cannot exist without the other. So, let's look at these stories and why they matter.

Welcome Emails have the highest open rate of any email - usually between 50%-87%. That's because they're expected. Welcome Emails are "welcomed" by the recipient.

So you maybe wondering if the open rate is that strong, why would you need a whole sequence to welcome your new audience members?

Here are 3 reasons to upgrade your single Welcome Email to a full sequence.

Imagine you just met someone you really vibed with and exchanged numbers... 

This new friend texts you, but...

You don't get back to her.

Now she thinks you've ghosted her, so she decides it's not worth pursuing this new friendship...

That's what happens when someone signs up for your email list, and doesn't get at least a basic welcome email.

So here are 5 reasons you need to get to steppin' on your Welcome Email sequence.

A great copywriter, is also a great researcher. 

Often times people think you just give a writer an assignment and then they start writing.

What they don't realize though, is all the research that goes into writing. And I mean all the research.

Research is vital to writing great copy, as well as keeping your business competitive. So, here are some tips on making sure your research is thorough and effective.

One of the most important pieces of marketing every business needs is a website. 

It's typically the first thing someone will look up when they want to learn more about you, whether they hear about your business from a friend, discover you through an ad or social media, or are simply doing a search for a product or service like the one(s) you offer. 

But these days, especially with social media I find many businesses ignore their website. So let's talk about why it's important for every business to have a website and the ​very ​basics every business website needs.

Transparency is the #1 way to build trust in any relationship, including with your customers.

It  builds trust and confidence.

It also sets a standard. The more there are businesses that lead with transparency, the more ethical practices become the expectation and standard.

And don't worry, transparency isn't about sharing all your secrets. There are ways to be open and honest without putting yourself, your business, or your employees at risk of any negative consequence.

Here are 13 ways to be transparent and why transparency in these areas matter.

I recently watched the Netflix documentary White Hot: The Rise and Fall of Abercrombie & Fitch, and it highlights an issue that many corporations still face. How do you make sure that you create an inclusive brand that is genuine and not tone deaf?